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Falkon closes $16M round to automate sales workflows and analyses

Falkon, a company developing a platform to ingest and analyze go-to-market sales data, has raised $16 million in a venture funding round.

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Hold-outs targeted in fresh batch of noyb GDPR cookie consent complaints

Just over a year after launching a major project targeting thousands of sites blatantly flouting cookie tracking rules in Europe, local privacy...

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Adtech giant Criteo faces $65M fine in France for GDPR consent breaches

In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data...

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DuckDuckGo removes carve-out for Microsoft tracking scripts after securing policy change

A few months on from a tracking controversy hitting privacy-centric search veteran, DuckDuckGo, the company has announced it’s been able to...

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Why investors see the potential in AI-powered, copy-generating adtech companies

A new crop of startups promises to handle the mundane aspects of ad creation by generating text for ads, websites, and even ebooks automatically....

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Netflix partners with Microsoft for its ad-supported plan

Netflix revealed it's partnering with Microsoft as its "global advertising technology and sales partner" to help the streaming service...

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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which...

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Google and Meta closing ads in Russia helped Putin, argues Navalny

Jailed Kremlin critic, Alexey Navalny, has hit out at adtech giants Meta and Google for shutting off advertising inside Russia following the...

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UK finally opens antitrust probe of Google’s role in the adtech stack

The UK’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the...

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Aive automatically generates different video ad formats for all platforms

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web...

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New Apple ad targets data brokers

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data...

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Leaked Facebook ads document raises fresh questions over GDPR enforcement

Motherboard/Vice had an explosive report on Facebook’s business yesterday that’s sure to raise fresh questions over the lack of...

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Study of Apple’s ATT impact highlights competition concerns

An interesting new study of 1,759 iOS apps before and after Apple implemented a major privacy feature last year which required developers to ask...

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Google’s adtech targeted by publisher antitrust complaint in EU

Google’s dominance of the online ad market has been targeted by another antitrust complaint filed in the European Union by a coalition of...

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On Meta’s ‘regulatory headwinds’ and adtech’s privacy reckoning

What does Meta/Facebook’s favorite new phrase to bandy around in awkward earnings calls — as it warns of “regulatory...

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European parliament backs big limits on tracking ads

The European Parliament has definitively backed major limits on behavioral advertising during a plenary vote on amendments to the pan-EU Digital...

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Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M

Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its...

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Give users genuine control over ad targeting, MEPs urged

Over 30 civil society organizations, pro-privacy tech businesses and European startups are making a last-ditch pitch to try to convince EU lawmakers...

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Spotify introduces a new ad format for podcasts that puts clickable cards inside shows

Spotify is today introducing a new ad format aimed at podcasters which it’s calling “Call-to-Action Cards” — or CTA cards,...

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5 growth marketing predictions for 2022

It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured...

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Twitter completes sale of MoPub to AppLovin for $1.05 billion

Twitter announced today it has completed the sale of its mobile ad platform, MoPub, to the mobile game maker and marketing software provider AppLovin...

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Adtech vendors still tracking EU users who deny consent via IAB’s TCF, study suggests

New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices”...

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Google agrees with UK’s CMA to deeper oversight of Privacy Sandbox

As part of an ongoing antitrust investigation into Google’s Privacy Sandbox by the UK’s competition regulator, the adtech giant has...

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Europe offers tepid set of political ads transparency rules

It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern...

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EU’s data protection adviser latest to call for ban on tracking ads

The European Data Protection Board (EDPB), an expert steering body which advises EU lawmakers on how to interpret rules wrapping citizen’s...

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Google wins appeal against UK class action-style suit seeking damages for Safari tracking

Google has won an appeal against a class action-style privacy litigation at the UK Supreme Court — avoiding what could have been up to £3BN in...

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Admix raises $25M Series B to scale up in-game ads, and prep for metaverse gaming

Last year we covered adtech startup Admix’s $7 million Series A funding. The London-based company brings ads to games, e-sports, virtual reality...

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Digging into Google’s push to freeze ePrivacy

Google has responded to allegations contained in a recently unsealed US antitrust lawsuit that it worked covertly to stall European Union privacy...

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