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Clubhouse begins beta testing private communities called ‘Houses’ to foster curated interactions

Clubhouse begins beta testing private communities called ‘Houses’ to foster curated interactions Image
  • Posted on 04th Aug, 2022 20:03 PM
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The company's new offering allows any person or group to create their own curated "House" within Clubhouse.

Clubhouse, the social audio app that rose in popularity amid the pandemic, is looking to shake up its platform with the launch of private communities called “Houses.” The company’s new offering allows any person or group to create their own curated “House” within Clubhouse. Users can sign up to create Houses starting today, but Clubhouse says it will approve new Houses slowly in order to learn from feedback and tweak the product accordingly.

“Think of Houses as private hallways just for your favorite people,” the company’s sign-up page for Houses reads. “You can drop in anytime, hop from room to room, catch up with friends, and meet their friends. Houses usually have regular meetup times, and everyone gets to nominate a few friends, so the House grows through people you trust. Or, you can keep it closed if you like — it’s fun either way.”

A spokesperson for Clubhouse told TechCrunch in an email that the company sees the new Houses offering as more intimate than Clubs, as they’re built through invitations and anyone in a House can start or schedule a room within the House, whereas Clubs are more public and open for anyone to request to join. The company sees Houses as a dinner party with your friends, and Clubs as the events and shows you go to in your town.

Clubhouse CEO Paul Davison announced the change in a series of tweets, noting that each House will have its own “personality, culture and content moderation rules.” Davison said that by splitting Clubhouse into “many clubhouses,” the platform will be able to address a few issues. For instance, he noted that Clubhouse caters to more than one community and that not everyone wants to talk about the same things, which means it can be hard to find the right rooms. He went on to state that communities need to be able to split into new ones.

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