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ConverseNow expands its drive-thru ordering tech as it bags another $10M

ConverseNow expands its drive-thru ordering tech as it bags another $10M Image
  • Posted on 23rd Aug, 2022 13:03 PM
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ConverseNow CEO Vinay Shukla: A problem has always existed in drive-thrus, but tech has “never existed to solve the problem," until now.

Some fast-food drive-thru experiences were immortalized by Joe Pesci in “Lethal Weapon 2” (expletives and all) when he basically said you never get a correct order. Fast-forward to today, and the technology is still a bit lacking, and any number of situations, from people talking in the background to a noisy engine, can inhibit the order-taker from hearing and relaying your order accurately.

Here’s where voice technology startup ConverseNow comes in. The four-year-old startup is tapping into voice artificial intelligence technology to put virtual assistants inside quick-serve restaurants to automate the order-taking process and free up staff to focus on fulfillment and in-person customer service.

“The voice AI space is new and still being explored,” Vinay Shukla, co-founder and CEO of ConverseNow, told TechCrunch. “Similar to online ordering, this technology took a few years to emerge and some have become leaders and some have become followers.”

He referenced companies like ordering tool startups Bbot, which is being acquired by DoorDash, and Lunchbox, which raised $50 million earlier this year, as those that are leading the space.

However, he explained that a problem has always existed in drive-thrus, but the technology has “never existed to solve the problem and is still not there 100%.” Even as the company applies its own voice AI technology, it is evolving, Shukla added.

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