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Last night was a full moon, somehow it’s already halfway through August, and did you know there’s a Beach Plum LaCroix flavor? The world’s gone topsy-turvy, but at least it’s time for the weekend.
And for your daily dose of levity, don’t miss Amanda’s excellent piece of satire: FWD: fwd: From the CEO: BeCareful while you BeReal!
A few more highlights:
In the video game Katamari Damacy, players control an avatar who rolls a sticky ball that captures anything it touches. The goal: create a sphere large enough to become a star or moon.
E-commerce aggregators work in much the same way by purchasing smaller brands, then optimizing their manufacturing and sales channels to boost market share.
This model was effective in a prevaccine era when consumers stopped visiting stores, but is the brand-rollup model still viable today?
“Decreased consumer confidence, inflated brand value and a freeze in investment capital are creating a perfect storm,” says David Wright, co-founder and CEO of e-commerce accelerator Pattern. “Unless aggregators change how they operate, their future is bleak at best and nonexistent at worst.”