Google is launching a new “Get The Message” campaign and website today to pressure Apple into changing its mind on RCS. The tech giant has been increasingly calling out Apple for not adopting RCS, which is a communication protocol that would improve the messaging experience between Android and iOS users.
“It’s time for Apple to fix texting,” the website reads. “It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over Wi-Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.”