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If you love voice messaging, you’ll love Squad

Squad used to be an app that connected people with similar interests for in-person meetups. Then the coronavirus pandemic hit. While most social apps thrived under these conditions — people craved digital connection more than ever — Squad couldn’t operate. Founder Isa Watson didn’t know…

  • Posted on 31st Aug, 2021 08:55 AM
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If you love voice messaging, you’ll love Squad Image

Squad used to be an app that connected people with similar interests for in-person meetups. Then the coronavirus pandemic hit. While most social apps thrived under these conditions — people craved digital connection more than ever — Squad couldn’t operate.

Founder Isa Watson didn’t know how long the world would be in shutdown. Instead of waiting for a return to normalcy, she shifted the scope of the app entirely.  

Today, Squad relaunches as an audio-based social app that aims to help users deepen their relationship with their existing circle of close friends. Squad is an audio-only app, but don’t worry — it’s not another Clubhouse wannabe. Instead, it functions as a news feed of voice message updates from your closest friends, which expire after 24 hours.

You can add up to 12 friends to your “squad,” and once you post an update, your squad members can emoji react or send a private voice message in response — these also expire after a day, encouraging users to be more open about what they share. Soon, Squad will support phone calls, but there currently isn’t functionality for group calls or group audio messaging. But, users might be incentivized to talk on the phone via Squad rather than a typical call, since you can add a title to your call. That way, your squad member knows why you’re calling before they pick up. 

Image Credits: Squad

“There’s a big gap in the social landscape, because most of the tools are discovery platforms, broadcast platforms and personal branding platforms,” Watson said. “There’s a huge opportunity for us to come in and help people maintain stronger connections with the people that they enjoy the most.”

Posting a voice update feels more genuine than a curated Instagram shot or a crafted Facebook status update (and Facebook is decidedly uncool among Gen Z and millennials). As the popularity of apps like Dispo show, young people are responding well to ephemeral, authentic social media experiences. But the audio-only medium could be a hard sell for people who aren’t already sending voice messages on WhatsApp or iMessage. However, while Squad’s initial rollout will be domestic, there’s great potential for an app like this outside of the U.S., where voice messaging is more popular

“A lot of the conversations that would happen on text message are now happening in an asynchronous audio type of way,” Watson added. “So we expect that to continue to penetrate further into our habits.” 

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