Home / Articles / Instagram chases TikTok with a new full-screen feed, changes to photos and navigation to come

Instagram chases TikTok with a new full-screen feed, changes to photos and navigation to come

Instagram announced today it will begin testing a new version of its full-screen feed, similar to TikTok’s, that aims to improve upon the way photos appear in this new format. The company said it will also use this experiment to try out changes to the navigation bar at the bottom of the Insta…

  • Posted on 16th Jun, 2022 21:33 PM
  • 1318 Views
Instagram chases TikTok with a new full-screen feed, changes to photos and navigation to come Image

Instagram announced today it will begin testing a new version of its full-screen feed, similar to TikTok’s, that aims to improve upon the way photos appear in this new format. The company said it will also use this experiment to try out changes to the navigation bar at the bottom of the Instagram app, where it will soon add shortcuts for creating a post and accessing messages.

As you may recall, Instagram had somewhat controversially relocated its Compose button back in 2020 when it gave the prime spot in the center of the navigation bar to Reels. The Compose button was then tucked away in the top-right corner of the app. The choice that may have benefited Instagram by driving users to Reels — if only by accident, in some cases — but it may have disincentivized users from creating a quick post. The fact that Instagram says it will now test bringing the button back to the navigation bar could signal that it’s seeing a decline in new content creation as more people shift their time and energy to TikTok.

As for the full-screen feed, Instagram had begun a similar experiment in May where it was soon met with user complaints and negative feedback. In addition to hiding away captions and comments, the updated format displayed all content in a 9:16 aspect ratio — including Instagram’s classic square photos and horizontal images. For those photos that didn’t properly fit the feed, Instagram applied a blurred, gradient border to make them blend in. Needless to say, many Instagram users were not fond of this change — and explained why in their replies to Instagram head Adam Mosseri’s posts about the update.

Instagram chases TikTok with a new full-screen feed, changes to photos and navigation to come View Story

Latest 20 Post