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Instagram’s latest feature test is about being BeReal

Instagram’s latest feature test is about being BeReal Image
  • Posted on 23rd Aug, 2022 12:03 PM
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The unwritten rule of the internet is that “if there’s a new social media feature, Instagram will copy it.” In the latest example, the Meta-owned social network is testing a BeReal clone feature that challenges people to post candid photos within two minutes. A screenshot of the f…

The unwritten rule of the internet is that “if there’s a new social media feature, Instagram will copy it.” In the latest example, the Meta-owned social network is testing a BeReal clone feature that challenges people to post candid photos within two minutes.

A screenshot of the feature posted by app researcher Alessandro Paluzzi described “IG Candid Challenges,” with one of them depicting getting a notification at a random time in the day and having 2 minutes to capture a share a photo — a format pioneered by quickly growing social network BeReal.

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