Home / Articles / Kakao says emoji subscription purchases fell by a third due to Google’s new in-app policy

Kakao says emoji subscription purchases fell by a third due to Google’s new in-app policy

Kakao says emoji subscription purchases fell by a third due to Google’s new in-app policy Image
  • Posted on 04th Aug, 2022 13:03 PM
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Kakao chief executive Whon Namkoong said that on the company's earnings call that negative impact of Google’s new billing policy is “inevitable.”

The number of emoji subscription purchases on the South Korean messaging app KakaoTalk has dropped by a third over the year, parent firm Kakao said in quarterly earnings call Thursday, blaming Google’s new in-app payment policy, which forces apps to use Android-maker’s own billing system.

KakaoTalk’s Emoticon Plus subscription service, which costs approximately $3.8 per month, allows users to access unlimited emojis. TechCrunch reported in June that South Korean app developers and content providers stand to see their paid subscription and service fees rise because of a recent change in Google’s Play marketplace that corners 15-30% commission fee.

Kakao says emoji subscription purchases fell by a third due to Google’s new in-app policy View Story