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Locket, the popular app that lets you post photos to your loved ones’ homescreens, raises $12.5M

Locket, the popular app that lets you post photos to your loved ones’ homescreens, raises $12.5M Image
  • Posted on 02nd Aug, 2022 13:33 PM
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Locket, a popular app for sharing photos straight to your family and friends’ homescreens, has raised $12.5 million in funding. The app rose to the top of the App Store charts after launching on New Year’s Day this year and has since amassed more than 20 million downloads. Locket’s simple premise o…

Locket, a popular app for sharing photos straight to your family and friends’ homescreens, has raised $12.5 million in funding. The app rose to the top of the App Store charts after launching on New Year’s Day this year and has since amassed more than 20 million downloads. Locket’s simple premise of putting photos from your friends and family onto your homescreen embodies a private social networking platform that aims to make you feel closer to your loved ones. Since its launch, Locket has seen over 1 billion photos shared.

The app was founded by Matt Moss, a former Apple Worldwide Developer Conference student scholarship winner and recent UC Santa Barbara grad. Moss initially created Locket as a personal side project for his girlfriend as a way to capture and share a genuine moment of his day with her. Moss’s friends had asked if they could use the app with their own friends and family, after which Moss made Locket publicly available on the Apple App Store and on the Google Play Store shortly after.

Moss told TechCrunch in an interview that he believes traditional social media platforms are designed to share content with hundreds of your closest friends and can also introduce challenges, such as being overly focused on like counts or continuously scrolling through endless feeds. Locket, on the other hand, is designed to make people feel closer to the 10-15 people in their lives that matter the most, while providing a simple release from doomscrolling and algorithmic feeds. The widget allows you to add up to 20 people to your homescreen, and Moss says this number is the natural limit for Locket’s core premise of focusing on your closest connections.

Locket, the popular app that lets you post photos to your loved ones’ homescreens, raises $12.5M View Story

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