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Netflix’s cheaper ad tier could arrive earlier than expected

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  • Posted on 02nd Sep, 2022 17:18 PM
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Netflix’s cheaper ad tier could come earlier than expected; Netflix execs told ad buyers the launch date would now be November 1, 2022.

Although Netflix announced to the world in July that it is launching its ad-supported version in early 2023, the streamer could be changing its plans. As reported by The Wall Street Journal on Wednesday, Netflix execs told ad buyers the launch date would now be November 1, 2022. If this ends up being the case, Netflix could be launching its lower-priced ad tier a month ahead of its competitor Disney+.

Netflix and Disney+ have been racing to roll out a cheaper ad-supported plan as the two streaming giants look for ways to make a profit and appeal to more money-conscious subscribers. Sources told Variety that Netflix plans to launch in multiple countries, including the United States, U.K., Canada, France and Germany. Disney+ will initially launch in the U.S. in 2022 before expanding to international markets the following year.

“We are still in the early days of deciding how to launch a lower-priced, ad-supported tier, and no decisions have been made. So this is all just speculation at this point,” a Netflix spokesperson told us.

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