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Nfinite bags $100M to give e-commerce 3D flare

Using computer-generated imagery, nfinite is enabling e-commerce companies to make product images 3D so they are both customizable and updatable.

  • Posted on 07th Jun, 2022 12:45 PM
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Nfinite bags $100M to give e-commerce 3D flare Image

When buying online, you don’t get the opportunity to pick up items and look at them, but nfinite is working to change the way products are visualized online so they seem more real.

The company, headquartered in France, has developed a SaaS-based visual e-merchandising platform with tools for creating 3D images for e-commerce. Based on nfinite’s performance in the past year, this is an area ripe for both e-commerce and venture capital investors.

Here’s why: the company grew 10 times in annual recurring revenue in the last year and was adopted by three of the world’s top five global retailers, Alexandre de Vigan, nfinite founder and CEO, told TechCrunch. And, the company announced $100 million in Series B funding Tuesday, which quickly follows a $15 million Series A round announced in February.

The new round was led by Insight Partners and included participation from existing investor US Venture Partners and gives nfinite a total of $130 million in venture-backed funding since the company was founded in 2017.

Back then, de Vigan and his team started the company to provide better online visual experiences for real estate, creating computer-based imagery to sell apartments. A year later, they realized there was a bigger market in e-commerce and shifted focus there to increase traffic and sales. So instead of showcasing an apartment, its imagery was used for pieces of furniture. Over the next couple of years, nfinite scaled its platform through different industries and officially launched the version it is today in 2021.

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