Home / Articles / Sneaker community startup SoleSavy raises $12.5 million Series A to build an end-to-end sneakersphere

Sneaker community startup SoleSavy raises $12.5 million Series A to build an end-to-end sneakersphere

Collectibles boomed during the pandemic and while NFT outfits like NBA Top Shot exploded as consumers flirted with newer efforts, the sneaker world grew even more mature with enthusiasts digging deeper into communities dedicated to the hobby/passion/obsession/alternative asset class. Vancouver&#821…

  • Posted on 31st Aug, 2021 08:54 AM
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Sneaker community startup SoleSavy raises $12.5 million Series A to build an end-to-end sneakersphere Image

Collectibles boomed during the pandemic and while NFT outfits like NBA Top Shot exploded as consumers flirted with newer efforts, the sneaker world grew even more mature with enthusiasts digging deeper into communities dedicated to the hobby/passion/obsession/alternative asset class.

Vancouver’s SoleSavy, a sneaker community dedicated to giving fans a curated place to navigate the world of shoes, with all of its drops, news and rumors, has raised a $12.5 million Series A just months after wrapping a $2 million seed round, showcasing investor enthusiasm behind vertical-specific premium social experiences. The round was led by Bedrock Capital with participation from Dapper Labs’ CEO Roham Gharegozlou, Diplo, Bessemer Ventures and Turner Novak’s Banana Capital, among others.

CEO Dejan Pralica says the company has tripled its user base since its seed raise late last year, while growing its team from 10 to 37 employees in the same period.

Today, SoleSavy’s community is based largely around a network of Slack groups where users can discuss just about everything. Though the platform’s chat communities are organized in Slack now, Pralica sees a future where the company could build its own chat hub for members, something to further tie-in the startup’s app, website and online conversations. The more near-term goal is to grow this community into a hub of trusted buyers and sellers where a peer-to-peer member marketplace can thrive. SoleSavy is at the forefront of a new generation of more social internet marketplaces where vertical-specific communities can gather and grow inside an all-encompassing platform.

“I do envision on end-to-end platform that’s very integrated,” Pralica tells TechCrunch.”I want to make sneakers fun again and enjoyable for the people that are passionate about them.”

Part of that fun has been diminished by free-for-all chat groups that can quickly grow toxic or grow exploitative as moderators look to cash in on their networks, something SoleSavy hopes a more curated approach can bring back.

Sneaker community startup SoleSavy raises $12.5 million Series A to build an end-to-end sneakersphere View Story