It’s a commonly accepted wisdom that you need between 10 and 20 slides to tell the story of your startup. A lot of founders don’t seem to realize that not all slides are the same, however. Some slides carry more weight than others — and three of them are absolutely crucial. Today, I’m taking you through why those three slides are so important.
The way to use this article is to think about which of these attributes you have in your startup to help organize your pitch deck. For example, No. 1 in this list is traction. If you have amazing traction, that should probably be the first slide in your deck. If your traction is flat (i.e., not growing, or even shrinking), poor or non-existent — maybe don’t highlight that and think instead about how else you can tell your story.