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This QR code startup just raised $5 million co-led by Coatue and Seven Seven Six

Amazon revolutionized one-click shopping, and it has a nearly $2 trillion market cap to show for the effort. Now, a 10-person startup founded by JD Maresco, who previously cofounded the public safety app Citizen, says it plans to make it a lot easier for retailers who sell directly to their custome…

  • Posted on 31st Aug, 2021 08:57 AM
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This QR code startup just raised $5 million co-led by Coatue and Seven Seven Six Image

Amazon revolutionized one-click shopping, and it has a nearly $2 trillion market cap to show for the effort.

Now, a 10-person startup founded by JD Maresco, who previously cofounded the public safety app Citizen, says it plans to make it a lot easier for retailers who sell directly to their customers to make re-ordering their products just as fast and simple through its QR codes. Indeed, Maresco’s new startup, Batch, is already working with numerous products and brands that use Shopify, promising their customers “one-tap checkout” when it’s time to re-order an item as long as the retailer has slapped one of Batch’s codes on their items or incorporated the codes directly into their packaging.

For the moment, New York-based Batch is wholly reliant on Apple’s App Clip technology, which produces a lightweight version of an app to save people from having to download and install it before using it. (Users can instead load just a small part of an app on demand, and when they’re done, the App Clip disappears.)

But Maresco — whose company just raised $5 million in seed funding co-led by Coatue and Alexis Ohanian’s Seven Seven Six, with participation from Weekend Fund, Shrug Capital, and the Chainsmokers, among others — says Batch will eventually work on both iOS and Android phones. We talked with him yesterday to learn more about Batch’s ambitions to make the physical world “instantly shoppable.” Our chat has been edited lightly for length and clarity.

TC: Citizen and Batch are very different companies. Is there a unifying thread?

JM: I’ve spent a good portion of my career, trying to change the way people think about and interact with their physical environment. With Citizen, we were questioning why everyone doesn’t have immediate access to information about what the police are doing in our neighborhoods. With Batch, we’re asking a simpler question but something that matters to me as a consumer: Why isn’t it easier for me to get more of a product I love and use?

With subscriptions in general, I’ve found myself constantly frustrated because every few weeks I’m emailing to either pause a subscription or restart it. I wanted an easier way to use my phone to re-order in 10 seconds on the spot. Our phones are capable of much more than we put them to use for and, so we set out to tackle that problem.

This QR code startup just raised $5 million co-led by Coatue and Seven Seven Six View Story