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Writer’s GPT-powered CoWrite handles content ‘drudgery’ and leaves creativity to humans

Writer’s GPT-powered CoWrite handles content ‘drudgery’ and leaves creativity to humans Image
  • Posted on 02nd Aug, 2022 17:03 PM
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Writer is an AI-powered tool for checking and guiding content creators in organizations where voice and branding are essential. Its new feature CoWrite does that writing itself — but don’t worry, this isn’t quite the content apocalypse we’ve been worried about. CoWrite is the late…

Writer is an AI-powered tool for checking and guiding content creators in organizations where voice and branding are essential. Its new feature CoWrite does that writing itself — but don’t worry, this isn’t quite the content apocalypse we’ve been worried about.

CoWrite is the latest in a new wave of tools that use large language models like GPT-3, but modify them using “fine tuning,” a common phrase but with a special meaning in the machine learning world. Basically it means giving the big, general model a specific set of content to imitate more closely than the rest of the language it understands — a bit like telling an image creation model to make a picture in a certain style by feeding it examples.

Writer’s tools already do this to a certain extent, ingesting style guides and other data to provide a live style-check service: “use this preferred word instead of that,” or “use active voice in headlines,” depending on what your organization likes.

But as founder and CEO May Habib explained, organizations with a strong brand presence are finding themselves underwater.

“The number of channels that they have to be present in continuously is just exploding. No matter how big a team is, they can’t keep up,” she said.

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