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Category: augmented reality

The company behind Pokémon Go, Niantic lays off 8% of staff and cancels 4 projects

Pokémon Go developer Niantic is running into trouble as it builds “the real-world metaverse.” Like so many other tech companies facing...

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Pitch Deck Teardown: WayRay’s $80M Series C deck

WayRay's deck consists of a whopping 75 slides — around 50 more than I would typically recommend — and it's clear that the founders...

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Meta, Microsoft, NVIDIA, Unity and others form Metaverse Standards Forum

As more tech companies develop virtual and augmented reality products, some oversight groups are trying to keep the industry on the same page. The...

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Meta is reportedly scaling back plans for its AR glasses, pivoting away from marketing Portal as a consumer device

Meta is scaling back its plans for its augmented reality (AR) glasses and is pivoting its Portal smart display device away from the consumer market,...

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Amazon gets into AR shopping with launch of ‘Virtual Try-On for Shoes’

Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature...

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In iOS 16, apps can trigger real-world actions hands-free

New functionality arriving in iOS 16 will enable apps to trigger real-world actions hands-free. That means users could do things like start playing...

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Game studio HiDef partners with Snap to develop a Bitmoji dance social mobile game

A game studio, HiDef, announced today that it is teaming up with camera company Snap Inc. to develop an off-platform Bitmoji-based dance and music...

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Foursquare founder banks funding for mystery 3D social network startup

The excitement around web3 and the metaverse have pulled plenty of entrepreneurs who defined the first generation of native mobile apps to begin...

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Niantic transcends Discord to build Campfire, an AR social app, and unveils Lightship VPS

Since the launch of Pokémon Go in 2016, players have been coordinating meet-ups in-game raids and battles on platforms like Reddit and Discord. This...

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5 construction tech investors analyze 2022 trends and opportunities

"It is difficult to find a project manager who is willing to take the risk to implement bleeding-edge tech on their project," said Heinrich...

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South Korea’s RECON Labs raises $4.4M to help shoppers visualize products by creating 3D models in AR   

Augmented reality (AR) can help customers shopping online preview products before making a purchase. Enter RECON Labs.

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Snap further invests in AR Shopping with dedicated in-app feature, new tools for retailers

At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with...

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Snap partners with Live Nation to launch AR experiences at select concerts and festivals

Snap is partnering with Live Nation to enhance the experience of going to concerts and festivals via its AR technology. The company says the...

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Camera IQ launches support for AR effects within TikTok’s Effect House platform

Camera IQ announced today that it has launched support for AR effects within TikTok’s AR development platform Effect House, which allows...

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ImagineAR launches a ‘FameDays’ app for celebrity AR greetings

A startup called ImagineAR has launched FameDays.com and the FameDays mobile app to allow fans to enjoy life-size “hologram” video...

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4 questions every CISO should be asking about the metaverse

Most businesses today struggle with securing the data and infrastructure they already have. In the multidimensional world of the metaverse, this will...

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Niantic’s new game Peridot gives you VERY CUTE virtual pets

Remember caring for your “Nintendogs” on your Nintendo DS? Or maybe you used to bring your Tamogatchi to third grade to make sure you...

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TikTok launches its own AR development platform, Effect House

Last August, TechCrunch noted TikTok was working to build its own augmented reality (AR) development platform called Effect House, which would allow...

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Snapchat’s newest lens aims to teach users American Sign Language

Snapchat announced this week that it’s introducing a new ASL Alphabet lens to encourage users to start learning American Sign Language. The new...

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Niantic makes another acquisition, absorbing AR studio NZXR

These strategic acquisitions are part of Niantic's overarching plan to build what it calls a "real-world metaverse," which is...

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Mojo Vision takes another step toward AR contact lenses with new prototype

Mojo Vision announced a new prototype of its augmented reality contact lens technology

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Snap buys mind-controlled headband maker, NextMind

Snap this morning confirmed that it has acquired NextMind for an undisclosed sum. The Paris-based startup is best known for its self-titled...

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Snapchat’s new feature lets creators build AR experiences for landmarks in their communities

Snapchat is launching a new feature called “Custom Landmarkers” that lets creators build unique AR experiences for local places they care...

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Augmented reality’s half-decade of stagnation

Hello readers, and welcome back to Week in Review! Last week, I talked about the future of this newsletter and what’s coming next. The short of...

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ByteDance-owned VR startup Pico strengthens ties with Qualcomm

Pico, the Chinese virtual reality startup bought by TikTok parent ByteDance back in August, has struck a major partnership with Qualcomm to push...

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Beem, an app that lets you livestream yourself in AR, raises $4 million

What’s the next step beyond Zoom calls and FaceTime? How about beaming yourself from one device to another in real time using augmented...

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Augmented reality finds a foothold in cars via safety features

The technology needed to electrify and automate cars is coming of age in tandem with the technology that powers augmented reality. Automakers keen on...

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3 ways web3 recruiters can improve their hiring game

The internet is undergoing a drastic facelift, but the journey to get to the internet of the future is so complex that companies are struggling to...

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