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How to keep your development team aligned with the company’s product vision

When you have a development team aligned with the product vision, communication becomes easier, and there is lower dependency on key stakeholders.

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Walmart is acquiring Memomi, an AR startup powering virtual try-on for eyewear

Walmart is expanding its array of virtual try-on services for shoppers with today’s news that it’s planning to acquire Memomi, an AR...

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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...

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Cryptoys banks a16z funding to build NFTs for kids

The past several months haven’t been entirely kind to the NFT market — while transaction volume hasn’t stuttered too significantly,...

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Blockchain gaming unfazed by crypto volatility as gamers ‘seek out entertainment’

While the crypto industry was in freefall over the past few months, web3 games remained fairly stable.

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During a downturn, sales teams should think like product managers

Getting back to consumers means understanding data on them, experimenting with solutions, and iterating. Sound familiar? That’s exactly what...

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Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

The Outdoor Voices founder's latest venture, Try Your Best, helps consumer brands engage customers through crypto-based perks

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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To fully embrace product-led growth, build a strong product ops team

Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.

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Leanplum acquired by CleverTap as retention marketing platforms consolidate

CleverTap, a retention marketing platform, to acquire Leanplum, a customer engagement platform, for an undisclosed amount.

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YouTube teases expansion of livestream shopping with new features arriving later this year

In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or...

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Harlem Capital leads seed into Because, an e-commerce enablement startup

Because provides a “Canva-like” editing experience for e-commerce managers to design and publish messages aimed at driving conversion rates.

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TikTok’s new ad product gives creators a chance to partner with marketers on branded content

TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with...

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Virtual product placement ads are coming to Amazon Prime Video and Peacock

Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a...

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Animoca Brands plans to add education to its multibillion-dollar NFT and gaming business

Animoca Brands has grown into one of the biggest firms in the metaverse, play-to-earn gaming, and NFT worlds, but it wants to enter a new sector:...

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Consumers and data are driving changes in the insurance sector: Where are we headed?

Digital transformation in insurance is still in its early stages, but the combination of data, automation and massive investments in the sector is a...

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Why Axie Infinity’s co-founder thinks play-to-earn games will drive NFT adoption

As we’re almost halfway through 2022, a question stands: Is Axie holding up to its hype?

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TikTok introduces its first ad product to offer a revenue share with creators

TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the...

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Planetary wants to help food startups brew up more fake meat

Planetary aims to bring all of the alternative protein production planets into orbit with its scaling technology.

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BlueOcean raises $30M for its AI-based brand intelligence platform

The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what...

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Axie Infinity creator raises $150M round to compensate victims of ~$625M Ronin hack

Axie Infinity developer Sky Mavis gets cash infusion led by Binance to reimburse victims of Ronin hack, one of crypto's biggest

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Cake adds newest ingredient to sexual wellness recipe: Entrance into Target

Four of Cake's products are now available in 1,000 Target stores.

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Token and equity management startup Sprout raises $3M led by Sequoia

As cryptocurrency goes mainstream, attracting individual and institutional investors, digitally-savvy employers realize tokens are an increasingly...

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Twitter ‘Collabs’ feature could make it possible for users to co-author tweets with brands

You can “collab” on Instagram, but what about on Twitter? The social network is continuing to work on a feature that would allow multiple...

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EnquireLabs aims to pull back the curtain on consumer behavior

EnquireLabs is uncoupling questions from each other so they can be asked over time, post-purchase.

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The product-led growth playbook

While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than...

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Meta will add basic parental supervision tools to its VR headset almost three years after launch

Despite releasing its first virtual reality headsets in May 2019, Meta is only now adding parental supervision tools to its Meta Quest VR headset.

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Moonshot Brands funding, acquisitions highlight change in e-commerce aggregator space

Company co-founder CJ Isakow said this was just the beginning of what he thought would be further consolidation in the crowded sector. 

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