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Category: creator economy

Patreon CEO Jack Conte is fed up with Instagram and Facebook

"To me, this seems over the long run like Meta fighting creators, instead of respecting that creators run the show now"

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Snap’s new creator fund will award independent musicians up to $100,000 per month

Snap is launching a new Sounds Creator Fund to financially support independent artists who are distributing music on Snapchat via DistroKid. Starting...

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Creators on Facebook can now earn money through videos that use licensed music

Meta announced today that creators on Facebook can now earn money through their Facebook videos that use licensed music. The company is launching...

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YouTube rolls out new shopping features, announces partnership with Shopify

YouTube announced today that it’s launching several new shopping features for both viewers and creators. Most notably, YouTube is partnering...

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Amazon bets on influencers to drive sales for Prime Day

Viewers watching the Amazon Prime Day livestreams can purchase the featured products and brands through a scrolling carousel below the video.

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MKBHD says yes to Google Glass, no to the metaverse

At VidCon, the 28-year-old internet star told TechCrunch about transitioning to TikTok, his views on the metaverse and the most underrated tech...

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Google begins rolling out ads in YouTube Shorts globally

Google is starting to gradually roll out ads in YouTube Shorts around the world, the company announced at its Marketing Live event this week. The...

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Twitter rebrands its media website to focus on creators with a new ‘Create’ hub

Twitter announced today that it has rebranded its Twitter Media website to “Twitter Create.” The social media giant says the website is a...

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Voicy wants to pwn gamers with audio memes

If meme stocks can be a thing, what’s to stop audio meme sharing from going viral!? Hoping to storm the ear-bending arena of social audio and...

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TikTok’s new ad product gives creators a chance to partner with marketers on branded content

TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with...

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Leland breaks into the coaching space with a focus on careers, not classes

The startup tells TechCrunch that it raised a $4 million seed round led by Contrary.

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YouTube is testing a memberships gifting feature with select creators

YouTube is testing a new membership gifting feature with a small group of creators, the company announced this week. The company has launched a beta...

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Meta says it will now pay creators for original content in Facebook Reels

Meta recently said it would prioritize original content in its algorithms. Now, it’s going to pay for it. To help fend off the TikTok threat,...

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A major Patreon survey shows that most creators don’t want crypto payments

Patreon announced the results of its creator census, which invited the community to share feedback about how the fan membership platform can best...

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BintanGO wants to boost Indonesia’s creator economy

BintanGO has almost everything Indonesian creators need to monetize their content. First, there is its CreatorSpace, which helps them manage brand...

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YouTube expands its Super Thanks monetization tool to all eligible creators

YouTube is expanding its Super Thanks feature to all eligible creators in the YouTube Partner Program, the company announced on Tuesday. The feature...

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Only 12% of full-time creators make over $50k a year, says Linktree

A new report from the link-in-bio unicorn illuminates new findings about the creator economy.

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Tumblr expands its tip jar feature to enable blog-level tipping

Tumblr is expanding its tip jar feature by introducing blog-level tipping for its iOS and web applications, the company announced on Wednesday. The...

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New Twitch appeals portal lets users monitor and object to account bans

Twitch is updating its appeals and reporting processes, following through on product updates the company promised late last year. The biggest change...

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Shopify launches new ‘Linkpop’ link in bio tool with built-in e-commerce features

Shopify has entered the “link in bio” market with the launch of a new tool called “Linkpop,” the company announced on...

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Pinterest now lets creators export their video content to other platforms

In an effort to help Pinterest creators better reach their wider audience across social media, the company today is launching a new feature for its...

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Spotter raises $200M to invest $1 billion into YouTubers’ back catalogs

How do YouTubers make a living? Usually, through a mixture of merch sales, membership programs or maybe even a custom product. But YouTube ad revenue...

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Edtech’s search for the magic metric

Welcome to Startups Weekly, a fresh human-first take on this week’s startup news and trends. To get this in your inbox, subscribe here. If...

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3 views: How should creators weigh monetization strategies in the platform era?

How should creators think about monetizing their work today? TechCrunch’s Amanda, Natasha, and Alex worked to map out some possible routes forward.

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F*ck creator funds, we need a creator index fund

Hello and welcome back to Equity, a podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. This is our...

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Netflix’s ‘Hype House’ shows the dark side of the creator economy

We used to describe celebrities like Kim Kardashian and Paris Hilton as “famous for being famous.” But the TikTok megastars featured on the...

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Not every creator economy startup is built for creators

The inherent tension within the creator economy lies between the promise of financial freedom and the realization this freedom comes at a cost.

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OnlyFans founder Tim Stokely steps down, appoints spokesperson as CEO

OnlyFans founder and CEO Tim Stokely is stepping down, Bloomberg reports. His successor is Ami Gan, the company’s former head of communications...

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