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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...

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Software DevOps platform Gearset raises $55M

Gearset, a company creating a DevOps platform for Salesforce software, today announced that it raised $55 million in its first-ever growth round.

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OpenView’s Kyle Poyar shares how to build a standout software company in the 2020s

The best software companies of the 2020s will be built over the next 12 months. But the way to build and scale a standout company in the 2020s...

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How to implement an effective chatbot program

Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route...

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Growing up enterprise for SaaS startups: 7 lessons on doing it right

A lot of founders make the mistake of thinking that hiring a bunch of highly paid account executives (a fancy name for salespeople) is the same as...

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Microsoft is elevating Viva from pure employee portal to job support platform starting with sales

Microsoft announced the first of what could be multiple jobs supported inside Viva, starting with sales.

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Zendesk punished by investors after vowing to remain independent

Does the spurned $17 billion offer from earlier this year appear more attractive in light of the current downturn? Sure, but enough to put...

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Why it’s so hard to market enterprise AI/ML products and what to do about it

Healthy pipeline generation is the bugbear of the AI/ML industry, yet there is very little content on how to address it.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their...

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The guide to great metrics: Product-led principles

Metrics alone don’t help you build a business. They can help you set targets, but they do little to help you hit those targets.

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Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work

It always stings to hear a prospect say, "Oh you’re like a cheaper/newer version of [your biggest competitor]." It stings even more when...

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You may be having a problem with the economy, but Salesforce sure isn’t

If you’re a regular reader of the tech and business press, it’s been painting a pretty gloomy economic picture recently with a tendency to...

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IROKO co-founder Bastian Gotter raises $3.2M seed for new venture, Bamba

In 2010, Bastian Gotter invested up to $200,000 into IROKOtv, an African video-on-demand company Jason Njoku, his friend and co-founder, launched in...

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Legl, a SaaS for law firm workflows, tops up with $18M

Legl startup sells tools to law firms to digitize processes and automate workflows for client onboarding, payments and compliance for modern customer...

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Optibus taps $100M at a $1.3B valuation for its AI-based mass transit operations platform

Mass transit has made a rebound with the return of city life post-Covid 19, and today a startup that’s building tech to help it run more...

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Salesforce acquires Troops.ai to make useful Slack bots

Salesforce has acquired Troops.ai, a startup developing a Slack bot to push and pull customer relationship management data across Salesforce software.

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Daily Crunch: European startup studio eFounders unveils its next-generation CRM tool

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

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AutoRabit, which develops tooling for Salesforce CRM devs, lands $26M

AutoRabit, which provides CI/CD tools for Salesforce customer dev teams, today announced that it raised $26 million in a Series B funding round led...

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Folk is launching its flexible CRM product

Folk, the next-generation CRM started by European startup studio eFounders, is going live today. If you’ve paid attention to TechCrunch, I’ve...

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Qualified raises $95M to help Salesforce users with sales pipeline generation

Lead generation is a critical cornerstone in the world of sales — in a seemingly infinite sea of potential customers, you need to know who...

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This West Point grad started a booking system for restaurants, and VCs just funded it

Defy Partners backs Perfect Venue's approach to build a supply of restaurants and other venues and become their customer relationship management...

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Salesforce and Twitter are both lucky their purported $20B deal failed in 2016

What if history gone a bit differently and Salesforce had bought Twitter in 2016? We spoke to some analysts who cover the CRM industry to get their...

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Why focusing on holistic care helped Kindbody triple its revenue in 2021

Kindbody isn’t solely selling a dream of belonging, however — there is a large focus on the consumerism of patient care.

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Amplemarket nabs $12M to ramp up sales enablement using AI

Amplemarket, a sales enablement startup leveraging AI to simplify sales processes, has raised $12 million across several venture funding rounds.

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Use RevOps to develop a customer-led approach to B2B sales

The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.”...

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HubSpot is the latest SaaS company to woo creators

It’s getting harder these days to get your buyer’s attention. It used to be that you paid for some ads and threw up some blog posts and...

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Scratchpad adds deal alerts to help identify most promising prospects

Scratchpad began life as an easy way to add information to Salesforce by acting as a layer that sits on top of the popular CRM application, but the...

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Daily Crunch: Corporate management startup Ramp doubles its valuation to $8.1B with new financing

Hello friends and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package.

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