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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...

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During a downturn, sales teams should think like product managers

Getting back to consumers means understanding data on them, experimenting with solutions, and iterating. Sound familiar? That’s exactly what...

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The guide to great metrics: Product-led principles

Metrics alone don’t help you build a business. They can help you set targets, but they do little to help you hit those targets.

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Armed with experience, insurtech MGAs are paving the way for insurtech 2.0

As we enter “insurtech 2.0,” the lessons learned are becoming the new best practices, and nowhere is this more evident than at the startups...

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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To fully embrace product-led growth, build a strong product ops team

Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.

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Customer support management platform Assembled lands $51M

Assembled, which bills itself as a workforce management platform for customer support teams, today announced that it raised $51 million in a Series B...

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Leanplum acquired by CleverTap as retention marketing platforms consolidate

CleverTap, a retention marketing platform, to acquire Leanplum, a customer engagement platform, for an undisclosed amount.

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Consumers and data are driving changes in the insurance sector: Where are we headed?

Digital transformation in insurance is still in its early stages, but the combination of data, automation and massive investments in the sector is a...

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Arena bags $14M Series A to build Discord-like communities for businesses

Arena founder Paulo Martins grew up in Brazil playing video games, an industry that thrives on building communities among the players. Later, he came...

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Use RevOps to develop a customer-led approach to B2B sales

The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.”...

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EnquireLabs aims to pull back the curtain on consumer behavior

EnquireLabs is uncoupling questions from each other so they can be asked over time, post-purchase.

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Adobe’s Customer Journey Analytics gets new experimentation options

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the...

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Enterpret launches with $4.3M, NLP technology to decipher customer feedback

Enterpret is building and deploying customer-specific models, based on customer feedback, for product development teams.

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After 2 rejected deals, Zendesk considers its next steps

Zendesk now has to prove to investors that it can keep up its improving growth rates while defending its gross margins. And it has to avoid getting...

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Bloomreach, now valued at $2.2B, continues to plant seeds of customer personalization

Bloomreach powers hundreds of billions of dollars in gross merchandise value by enabling businesses to personalize customer journeys.

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Zendesk spurns $17B private equity takeover offer

This deal was just too aggressive a bargain hunt to swallow. Whether the company's activist investors agree, time will tell.

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Experts Weekly: Microsegmentation, PMF experiments and personalized shopping

Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’...

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11 ways to make personalized shopping more effective and profitable

There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death...

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Tackling touchpoints on your customer’s path to purchase

Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good...

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Zuper secures $13M to take the sting out of home repairs

The company designed its product offerings to connect all of the moving pieces related to booking residential and commercial service work.

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Create target customer personas to develop successful growth strategies

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first...

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Conversational UX: The missing piece in your chatbot strategy

If we want chatbots to earn their place, we must ensure that bot developers are equipped with the right knowledge to improve the customer experience.

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Usage-based pricing is a company-wide effort

Usage-based pricing (UBP) has quickly gone from fringe to mainstream in SaaS. Converts to UBP are drawn to the promise of accelerated revenue growth...

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How to acquire customer research that shapes your go-to-market strategy

Before you can hire a full-time marketer, you must first get to know your potential customer and what is going on in their life that will ultimately...

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How Pilot convinced Index Ventures to think long-term about margins

Whether you agree or not, it's hard to ignore the fact that the multipliers in Silicon Valley and the growth of software businesses have changed...

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Customer data startup Hightouch grabs third funding round in 12 months

Accelerated inbound attention had investors reaching out to both the company and its customers though Hightouch was not fundraising.

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EasySend raises $55.5M for a no-code platform to build online interactions with customers

No-code continues to permeate the many layers of enterprise IT, where traditionally non-technical workers have had to rely on technical experts to...

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