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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...

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Software DevOps platform Gearset raises $55M

Gearset, a company creating a DevOps platform for Salesforce software, today announced that it raised $55 million in its first-ever growth round.

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How to implement an effective chatbot program

Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route...

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The guide to great metrics: Product-led principles

Metrics alone don’t help you build a business. They can help you set targets, but they do little to help you hit those targets.

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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IROKO co-founder Bastian Gotter raises $3.2M seed for new venture, Bamba

In 2010, Bastian Gotter invested up to $200,000 into IROKOtv, an African video-on-demand company Jason Njoku, his friend and co-founder, launched in...

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Salesforce acquires Troops.ai to make useful Slack bots

Salesforce has acquired Troops.ai, a startup developing a Slack bot to push and pull customer relationship management data across Salesforce software.

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AutoRabit, which develops tooling for Salesforce CRM devs, lands $26M

AutoRabit, which provides CI/CD tools for Salesforce customer dev teams, today announced that it raised $26 million in a Series B funding round led...

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Salesforce upgrades marketing, field service, and sales tools with AI

Salesforce launched a series of AI- and automation-powered updates to its sales, marketing, and field service tools during an event in April 2022.

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Amplemarket nabs $12M to ramp up sales enablement using AI

Amplemarket, a sales enablement startup leveraging AI to simplify sales processes, has raised $12 million across several venture funding rounds.

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Glia raises $45M at a $1B+ valuation for an AI-based CRM that lets agents get hands-on to help

The world continues to shift more of its customer service needs online, and those building tools to help manage that demand are seeing their stars...

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Databook provides insights so sales reps become customer experts

Databook brings a "Moneyball" approach to the way sales reps interact with clients

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RudderStack raises $56M for its customer data platform

RudderStack today announced that it has raised a $56 million Series B round led by Insight Partners.

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Zingtree turns complex customer service processes into clear action plans

Customer service is making and breaking companies over the past two years as shopping moved online and consumers wanted more out of the traditional...

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Don’t trust averages: How to assess and strengthen the health of your business

How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your...

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Unique closes $6M seed for its AI-driven video calls platform aimed at sales teams

Unique, a video calls platform that uses AI to teach sales teams how to improve their pitches, has closed a $6 million seed round from a bunch of...

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Customer data startup Hightouch grabs third funding round in 12 months

Accelerated inbound attention had investors reaching out to both the company and its customers though Hightouch was not fundraising.

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A lean startup’s growth marketing tech stack

When you start ramping up, a growth marketing tech stack becomes increasingly vital. Every startup with a successful growth program has factored in...

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Digital restaurant startup Zak orders up new capital on mission to be ‘Toast of LatAm’

As food operators themselves, ZAK founders saw first-hand last year the toll it was taking on restaurants that needed to quickly reinvent themselves...

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Apollo.io taps $32M to make the process of B2B sales more intelligent

To date, the company has over 9,000 paying customers, has tripled revenue in the past 12 months and maintained profitability for more than 18 months.

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HubSpot Ventures’ new $100M fund fulfilling ‘mission to help millions of organizations grow better’

HubSpot made a total of 25 investments through its prior fund and expects to continue at the same pace with the new fund.

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Funnel, a no-code tool for marketers to organize disparate data sources, raises $66M in ‘pre-IPO’ round

The world of marketing has become a world of marketing tech. But marketers are not necessarily engineers, so working with the terabytes of data their...

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AutoLeap drives technology for car repair shops with new $18M capital infusion

AutoLeap is bringing the auto repair shop into the 21st century by digitizing their workflow and reducing the manual double-entry shop owners are...

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Optimove raises $75M growth investment to manage customer-led journeys at scale

Optimove's customer relationship management marketing platform helps brands keep customers coming back.

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Alpha Edison leads customer service platform Thankful’s $12M round

Customer service is thought of as “the caboose” of a business, but Thankful believes it should be the driver of a brand's post-purchase...

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4 ways to leverage ROAS to triple lead generation

Whether you’re investing in your human resources or in critical tech, some outlay in the short term is always needed for long-term success....

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EverAfter closes $13M to help companies ride off into the sunset with their customers

EverAfter's customer-facing tool streamlines onboarding and retention and enables B2B clients to embed personalized customer portals within any...

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Affinity, a relationship intelligence company, raises $80M to help close deals

Affinity is focused on industries like investment banking and venture capital, where there aren’t CRMs or networking platforms that cater to the...

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