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What to look for when hiring a growth marketing agency

The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.

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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their...

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and...

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When and how to hire your startup’s first growth marketer

When hiring a Head of Growth, you must keep an eye out for two critical traits: they must demonstrate are that they are a generalist and already...

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Demand Curve: How I’d grow Skio

Using Skio as an example, let's explore how to grow your customer base while maintaining a low churn rate.

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The product-led growth playbook

While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than...

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Tap your community and the K factor to drive viral growth

Going viral is the dream, but most projects need a little push.

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Experts Weekly: Recruiting recruiters, crypto marketing, earned media 101

Do you have recent experience recruiting talent for pre-revenue startups? If this describes you — or someone you know — please read our important...

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How to grow your organic traffic with earned media

Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.

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Transform your startup investors into growth marketers without them noticing

Investors want to benefit themselves and their own personal and professional networks along the entire journey to an IPO.

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Create a social media punch list for cryptocurrency marketing

You can finally pay Facebook for crypto ads, but just because you can advertise on Facebook doesn’t mean you should.

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Experts Weekly: Microsegmentation, PMF experiments and personalized shopping

Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’...

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11 ways to make personalized shopping more effective and profitable

There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death...

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How our SaaS startup broke into the Japanese market without a physical presence

As a SaaS company with a community-led growth model, our journey to breaking into Japan might be different to companies with other models, but the...

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Setting up high-conversion lead magnets that deliver value

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.

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Don’t trust averages: How to assess and strengthen the health of your business

How do you measure success and growth? You need to go beyond surface-level figures: You need to know the metrics that go deeper than just your...

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This week in TechCrunch Experts: E-commerce trends, growth marketing predictions

"A great NFT launch requires a lot more work than making a JPEG and putting it on the blockchain."

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5 growth marketing predictions for 2022

It’s been a crazy year in growth marketing, what with the meteoric rise of TikTok, radical iOS privacy shifts and a staggering $240 billion poured...

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This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey

I reached back out to 10 marketers we've met through our Experts program and asked them to share predications for the new year and reflect on...

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

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2 exercises that will bring your brand persona to life

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers,...

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Carve out a place for your brand with a positioning statement

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand....

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Demand Curve: How Ahrefs’ homepage educates prospects to purchase

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and...

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Create target customer personas to develop successful growth strategies

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first...

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Start building your brand book with a visioning workshop

A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes...

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This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs

TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand...

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