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For better or for worse: Managing founder-CEO tension inside a startup

How a founder and a CEO work through points of tension could help determine the ultimate success of a company.

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How to evolve your DTC startup’s data strategy and identify critical metrics

We’re generally big fans of plug-and-play business intelligence tools, but they won’t scale with your business. Don’t rely on them after...

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5 lessons from ‘Star Wars’ that can transform startup managers’ strategies and tactics

'I have a bad feeling about this' are words leaders should live by, because the joke shows awareness and proactivity

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To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and...

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Finding your startup’s valuation: 5 factors to consider

"What is your valuation?" As an angel investor, this is one of my first questions when talking to founders for a potential investment. And...

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A founder’s guide to calculating CAC and LTV the right way

There’s one metric that companies must get right in order to demonstrate their potential for growth and attract investors: their LTV/CAC ratio.

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6 places where investors look for problems when you’re fundraising

It takes time and effort to gather, verify and package all this information for external review, so it helps to know what data and documents will be...

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Budgeting and planning for your first digital product

There are five main points you should consider when developing a digital product. The first, and most important, is to establish how much you can...

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What most startup founders get wrong about financial projections

Financial projections are essential for any business, but in the case of tech startups, a financial model is one of the most important and overlooked...

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Klaviyo co-founder Ed Hallen’s 3 top pieces of advice for launching a startup

In addition to being chief product officer at Klaviyo, I now also have the honor of getting to speak to a lot of new and hopeful founders. Here are...

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How to pitch me: 6 investors discuss what they’re looking for in April 2022

Smaller seed rounds mean shorter runways, so partnering with an investor who actually understands your business well enough to add value is critical.

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Study up on churn rate basics to set customer and revenue benchmarks

In the early stages of building a company, churn gives you quick feedback, which other metrics seldom do. Studying churn lets you run tests on your...

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What am I worth now?

We speak with about 200 private companies every quarter, and the vast majority of our conversations over the last three months have revolved around...

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How to think like an investor: Understanding the actual cost of fundraising

Investors want you to raise enough capital to comfortably reach your financial and non-financial targets before another fundraise — raise what you...

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Does your startup have enough runway? 5 factors to consider

While it’s not easy to convey less than stellar news about your company to investors and other stakeholders, it’s absolutely critical to be...

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3 ways deep tech founders can climb out of pilot purgatory

Big problems make room for big returns, and while I don’t presume to have a silver bullet solution, here are three ways deep tech founders can...

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Demand Curve: How I’d grow Skio

Using Skio as an example, let's explore how to grow your customer base while maintaining a low churn rate.

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4 critical relationships that will help your startup succeed

Here are four groups of people I recommend spending more time with, starting today.

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6 methods for reducing bias in candidate sourcing and screening

Whenever you open a new role, start by asking the question: How do we ensure that our selection is based solely on criteria that’s relevant to the...

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5 things first-time founders must remember when working with VCs

I was so focused on the product experience that I didn’t think through other strategic initiatives like marketing, partnerships, or, at times,...

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How to make a teaser trailer for your startup pitch

A well-crafted teaser trailer is the perfect first step toward developing a positive relationship.

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Use RevOps to develop a customer-led approach to B2B sales

The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.”...

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Using data to solve key pain points for today’s banking customers

Vast amounts of information improve banks’ ability to support customers, but financial institutions must know how to use it.

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3 factors to consider when building an early-stage cloud sales team

Founders often come from successful cloud firms and have seen what an efficient sales machine looks like at the growth stage. But that is very...

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The product-led growth playbook

While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than...

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It’s time to hold investors accountable and abolish pro-rata

We're now in the era of "value-add venture capital," where investors need to show founders that they will do more for them than merely...

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Don’t buy a breach or a bad reputation: A more effective approach to M&A due diligence

You can begin intelligence-driven investigation and evaluation much earlier without needing network access or information sharing.

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How to hire great engineers when you don’t have any technical expertise

Recruiting a winning engineering team can be intimidating, especially for first-time and non-technical founders.

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