Home / EC How To
Category: EC How To

The weakest link: Charting supply chain risk in an era of globalization

It’s not just a feeling: geopolitical risk has been higher than usual in recent years, and for businesses with supply chain operations spanning the...

Read more

An action plan for founders fundraising in fintech’s choppy waters

If your business isn’t working, it’s critical to understand why and make adjustments — and that can mean letting your runway get dangerously...

Read more

9 strategies that will help you overcome your fear of fundraising

Don’t let fear disempower you and delay your raise: It is the path to death for your startup.

Read more

We need to unlearn the lessons of the 2021 fundraising bubble

Capital has been abundant in the past few years, which fostered a tendency to underprepare for fundraising. Shortcuts are no longer a good idea.

Read more

Crafting a XaaS customer success strategy that drives growth

Successful companies realize that customer success is a mindset that places the customer at the organization’s center.

Read more

6 ways to make sure your startup is using the right GTM model

In a downturn, getting the timing and evolution of a GTM model right relative to the maturity of a business can make the business and getting it...

Read more

Mastering the B2C2B game: 6 lessons to learn before you launch

Launching a B2B product within a B2C company presents distinct challenges as you attempt to strike a balance between successfully establishing a new...

Read more

Should founders announce down rounds? This PR expert says you have nothing to hide

Down round news may not be a slam dunk that generates a tier one feature like a funding round that drove your valuation upward, but it’s still...

Read more

Surviving the SaaS tsunami: Optimize your tech stack to reduce risk and free up cash flow

The SaaS buying sprees of 2020 and 2021 have led to tech-stack fatigue, and IT departments are feeling the pressure of managing a complex and diverse...

Read more

4 ways founders can amplify revenue during hard times

How do we create customer experiences that are equivalent to the TSA PreCheck to help us retain revenue?

Read more

Planning to use your startup equity as collateral? Good luck

If you have equity and are seeking liquidity, you are not alone. Getting liquidity for startup equity is an industrywide problem and has been for...

Read more

Choose your angel: Learn how they invest and what motivates them

How angels invest shapes your cap table, how many investors you need to wrangle signatures from and how many headaches you have to deal with down the...

Read more

How should web3 companies approach fundraising during a downturn?

It’s a delicate balance of gauging the various fundraising options available and knowing which practices to embrace or avoid along the way.

Read more

The subscription pie is getting bigger: How to leverage usage-based billing

Subscriptions are not dying; they are just evolving.

Read more

Here’s what you need to get your financials in order if you want to be acquired

A solid financial structure must not be underestimated. It provides credibility and puts the target company in a stronger negotiating position.

Read more

How to conduct a reduction in force: Planning, execution and follow-up

Our best-practice advice to CEOs is to cut deep enough that they are confident there will not be a second round in the next few months.

Read more

Use a scalpel when cutting startup expenses, not an axe

Experienced sailors know that if they turn the wheel too hard, they will soon need to compensate by turning it in the other direction, or they will...

Read more

How investors can still get strong returns from late-stage tech startups

For investors, now is a good time to start seeing the opportunities while also protecting themselves against potential risks down the line.

Read more

To optimize for growth, study your down-funnel metrics

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so...

Read more

4 principles for building an MVP even if you can’t write a single line of code

If you haven’t found a technical co-founder or freelancer to build your MVP, here are four principles that will help in the meantime.

Read more

3 ways to optimize SaaS sales in a downturn

There’s tremendous opportunity in a recession for growing revenue. But first, you have to fundamentally change the way you approach sales.

Read more

The party’s over: Tips for tracking and reporting monthly startup expenses and revenue

With more VC funds wanting to see where every dollar is spent, it is essential CEOs understand how to accurately track and report monthly expenses...

Read more

3 steps tech companies can take to avoid ‘greenwashing’ accusations

As regulators and investors increasingly focus on ESG issues, tech companies are slowly coming under the spotlight. What can tech companies do to...

Read more

From NDA to LOI: What really happens when your startup is being acquired?

While IPOs may get more headlines, a well-timed, well-planned acquisition can mean even larger opportunities for you, your team and the technologies...

Read more

How to approach building your first employee benefits package

There’s no "one size fits all" benefits package, and nor should there be, as each company has its own objectives and goals.

Read more

Getting acquired is a legitimate strategy for building your business

While the IPO is characterized as the pinnacle for venture-backed startups, far more companies see successful exits via an M&A process than by...

Read more

How to run growth marketing during a recession

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

Read more

5 tips for scaling your green startup during a funding drought

Green startups now need to refine their strategies for raising VC money during the scaling stage, especially when they begin assessing their defining...

Read more

Latest 20