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TechCrunch+ roundup: Down-funnel growth metrics, RIF planning, is e-commerce aggregation over?

It’s hard to argue with the proverb “measure twice and cut once,” especially when it comes to laying off employees.

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To optimize for growth, study your down-funnel metrics

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so...

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TechCrunch+ roundup: Revisit your marketing stack, pitch deck teardown, after the acquisition

Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.

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Write a TechCrunch+ guest post that could help someone navigate this downturn

No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have...

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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TechCrunch+ roundup: Find your valuation, international visas, hiring for growth

If your face doesn't appear on the team slide in your company's pitch deck, this would be a good time to cancel your upcoming vacation. And...

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To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and...

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When and how to hire your startup’s first growth marketer

When hiring a Head of Growth, you must keep an eye out for two critical traits: they must demonstrate are that they are a generalist and already...

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When it comes to growth marketing, ‘so much of CRO is psychological’

We spoke with Growthcurve founder Mulenga Agley about how the company works with clients, the advice they offer early-stage founders and common...

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Experts Weekly: Microsegmentation, PMF experiments and personalized shopping

Growth marketing (TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’...

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Tackling touchpoints on your customer’s path to purchase

Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good...

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This week in TechCrunch Experts: E-commerce trends, growth marketing predictions

"A great NFT launch requires a lot more work than making a JPEG and putting it on the blockchain."

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Best of TechCrunch 2021

We asked our staff to vote on their favorite stories of the year, added evergreen content and our top TC+ articles for a well-rounded 2021 list....

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TechCrunch+ roundup: Ahrefs’ homepage, digital health trends, 2022 marketing predictions

As we get closer to the end of the year, we’re running more stories that look back at topics we examined in depth over the last several months, and...

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This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey

I reached back out to 10 marketers we've met through our Experts program and asked them to share predications for the new year and reflect on...

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

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Demand Curve: How Ahrefs’ homepage educates prospects to purchase

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and...

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Demand Curve: Avoid these 10 copywriting mistakes to get more conversions

Copywriting isn’t about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words,...

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This week in TechCrunch Experts: International expansion, 2022 trends, boutique software devs

TechCrunch Experts returns with predictions for 2022, insights on product-led growth and strategies for early-stage startups that hope to expand...

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This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget

The TechCrunch Experts program had an active week!

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Demand Curve: How Customer.io’s homepage converts readers into customers

This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup's...

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TechCrunch+ roundup: Collecting zero-party data, Airbnb CEO interview, crypto volatility

On Wednesday, November 17 at 3 p.m. PST/6 p.m. EST, I’ll interview Ben Parr on Twitter Spaces about how zero-party marketing best practices. To get...

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It’s OK to borrow ideas when building your startup’s website

It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for Demand...

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Demand Curve: How Zapier acquires customers via its homepage

Apply these copywriting tactics and strategies to your startup's homepage to increase conversions.

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Should your company be using a flexible pricing model?

It's fair to say that this week's top story is located at the crossroads of growth marketing and software development.

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Appetiser’s co-founders discuss building client relationships and getting to MVP

We interviewed Jamie Shostak and Michael MacRae, co-founders of Australian agency Appetiser, which focuses on designing, building and growing mobile...

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The holiday shopping season is coming: How are growth marketers preparing?

With just 22 days left until the holiday shopping season begins, we spoke to several growth marketers to find out how 2021's supply chain...

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B2B marketing tactics that can help move the needle

While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking...

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