YouTube will disable hidden subscriber counts to fight comment spam
YouTube is chipping away at its own spam woes with a few feature changes designed to make it harder for fake accounts to impersonate real ones.
Read moreCategory: Marketing
Marketing automation startup Retail Rocket nabs $24M for expansion
Retail Rocket, a company developing a platform to manage customer retention, has raised $24 million in venture capital to expand its reach.
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Black Swan analyzes social media to predict which products will be successful
Black Swan, which is developing a platform to analyze social media in order to predict whether products will be successful, has raised $17M in...
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5 ways to seize the opportunities created by recent chaos in ad tech
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out...
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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which...
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To drive more sales, use shopper-generated content to personalize emails
What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...
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Write a TechCrunch+ guest post that could help someone navigate this downturn
No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have...
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How to implement an effective chatbot program
Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route...
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Discord gives servers a way to intercept spam and harmful content, will expand premium memberships
Discord is introducing a native way for servers to preemptively detect and block harmful messages and spam. The tool, called AutoMod, is available...
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Growing up enterprise for SaaS startups: 7 lessons on doing it right
A lot of founders make the mistake of thinking that hiring a bunch of highly paid account executives (a fancy name for salespeople) is the same as...
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Postscript takes in $65M so Shopify merchants can send more personalized texts to customers
Black Friday is typically a big SMS day, but Memorial Day was the company’s largest SMS sending day this year with between 30 and 40 million texts...
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Khazenly, an Egyptian on-demand warehousing and fulfiLlment platform, raises $2.5M seed funding
The e-commerce market in Egypt is expected to grow 30% to $7.5 billion this year, spurred by a growing number of younger shoppers and rising incomes....
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TechCrunch+ roundup: Climate tech survey, AI/ML marketing strategy, immigration law Twitter Space
It's difficult to build high-growth clean tech companies using venture capital. Despoiling the planet has a much higher return on investment...
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During a downturn, sales teams should think like product managers
Getting back to consumers means understanding data on them, experimenting with solutions, and iterating. Sound familiar? That’s exactly what...
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Seeking product-market fit in a down market? Hire freelancers to manage your burn rate
In today’s uncertain market, using freelancers is a way for companies to find or deepen product-market fit without betting the farm.
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Influencer shopping app LTK adds creator product reviews in its latest update
Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers —...
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How startups should handle the downturn
Each company is unique and faces diverse circumstances during a downturn. The best advice for handling the downturn should be based on the length of...
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Why it’s so hard to market enterprise AI/ML products and what to do about it
Healthy pipeline generation is the bugbear of the AI/ML industry, yet there is very little content on how to address it.
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Pitch Deck Teardown: Lunchbox’s $50 million Series B deck
Lunchbox raised its $50 million Series B with a very tight, 15-slide deck, which the company kindly shared with us. The deck is unabridged, which...
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their...
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Amazon gets into AR shopping with launch of ‘Virtual Try-On for Shoes’
Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning announced a new feature...
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Juni jumps on $206M to help e-commerce players manage their own money better
The e-commerce market is on track to pass $5.5 trillion in revenues this year, which speaks not only to how much consumers are shopping online these...
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Nfinite bags $100M to give e-commerce 3D flare
Using computer-generated imagery, nfinite is enabling e-commerce companies to make product images 3D so they are both customizable and updatable.
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The guide to great metrics: Product-led principles
Metrics alone don’t help you build a business. They can help you set targets, but they do little to help you hit those targets.
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Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work
It always stings to hear a prospect say, "Oh you’re like a cheaper/newer version of [your biggest competitor]." It stings even more when...
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Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup
The Outdoor Voices founder's latest venture, Try Your Best, helps consumer brands engage customers through crypto-based perks
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How to improve retention, growth marketing’s golden metric
Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.
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The Jonas Brothers help launch Scriber, a creator subscription company
The creator economy is "burning up," and the Jonas Brothers are cashing in.
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