Report: Apple explored ads in Apple Maps, as it weighs broader ads push
A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and...
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Adtech giant Criteo faces $65M fine in France for GDPR consent breaches
In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data...
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DuckDuckGo removes carve-out for Microsoft tracking scripts after securing policy change
A few months on from a tracking controversy hitting privacy-centric search veteran, DuckDuckGo, the company has announced it’s been able to...
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Sensitive data ruling by Europe’s top court could force broad privacy reboot
A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking...
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How to run growth marketing during a recession
How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?
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Seedtag, the ex-Googler-founded, cookie-free, AI-based adtech startup, taps $250M+ in funding
As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the...
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Is the advertising market in trouble?
Are we seeing the ad market truly tumble? And if so, what should we expect to shake out from the decline?
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Apple announces Lockdown Mode to counter government spyware attacks
The security feature will be optional for iOS 16, iPadOS 16 and macOS Ventura.
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5 ways to seize the opportunities created by recent chaos in ad tech
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out...
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Uh oh! European carriers are trying to get into ‘personalized’ ad targeting
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which...
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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?
We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their...
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Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work
It always stings to hear a prospect say, "Oh you’re like a cheaper/newer version of [your biggest competitor]." It stings even more when...
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Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup
The Outdoor Voices founder's latest venture, Try Your Best, helps consumer brands engage customers through crypto-based perks
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UK finally opens antitrust probe of Google’s role in the adtech stack
The UK’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the...
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DDG has a tracker blocking carve-out linked to Microsoft contract
DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web...
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Virtual product placement ads are coming to Amazon Prime Video and Peacock
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a...
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Report spotlights vast scale of adtech’s ‘biggest data breach’
New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish...
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Valued at $50M, Body404 wants to bring Chinese indie brands to the world
Over the past few years, Shein has taken over online fast fashion by exporting affordable wear from China to customers around the globe. Its success...
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UK opts for slow reboot of Big Tech rules, pushes ahead on privacy ‘reforms’
The UK government has confirmed it will move forward on a major ex ante competition reform aimed at Big Tech, as it set out its priorities for the...
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Netflix could introduce its ad-supported plan as soon as this year
After years of denying the possibility of advertising on the streaming platform, Netflix is wasting no time getting the ball rolling on its...
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Use data from Q5 to boost mobile app growth for the entire year
Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results...
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US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says
In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021...
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Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022
Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry...
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Google’s new user controls let you limit ads about weight loss, parenting and more
Google is introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The...
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Scammers snatch up expired domains, vexing Google
Expired domains snapped up by scammers and black-hat SEO folks could erode the trust people have in Google.
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Amazon is Primed for online domination
We talk about bulls in china shops, but what about bulls running through the streets of entire shopping districts, or other neighborhoods? This...
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Mutiny, which personalizes website copy and headlines using AI, raises $50M
Mutiny, which leverages an AI platform and OpenAI's GPT-3 to personalize website content, has raised $50 million at a $600 million valuation.
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EU’s digital rule-book reboot could fumble dark patterns ban and trader checks, warns BEUC
When the European Commission presented its Digital Services Act (DSA) proposal in December 2020, it listed beefed up consumer protections as a...
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