Home / online advertising
Category: online advertising

Report: Apple explored ads in Apple Maps, as it weighs broader ads push

A new report from Bloomberg indicates Apple may be expanding its advertising business beyond the App Store and other first-party apps like News and...

Read more

Adtech giant Criteo faces $65M fine in France for GDPR consent breaches

In the latest blow to the creepy ‘tracking-ads’ complex, French adtech giant Criteo has been found in breach of European Union data...

Read more

DuckDuckGo removes carve-out for Microsoft tracking scripts after securing policy change

A few months on from a tracking controversy hitting privacy-centric search veteran, DuckDuckGo, the company has announced it’s been able to...

Read more

Sensitive data ruling by Europe’s top court could force broad privacy reboot

A ruling put out yesterday by the European Union’s top court could have major implications for online platforms that use background tracking...

Read more

How to run growth marketing during a recession

How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

Read more

Seedtag, the ex-Googler-founded, cookie-free, AI-based adtech startup, taps $250M+ in funding

As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the...

Read more

Is the advertising market in trouble?

Are we seeing the ad market truly tumble? And if so, what should we expect to shake out from the decline?

Read more

Apple announces Lockdown Mode to counter government spyware attacks

The security feature will be optional for iOS 16, iPadOS 16 and macOS Ventura.

Read more

5 ways to seize the opportunities created by recent chaos in ad tech

As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out...

Read more

Uh oh! European carriers are trying to get into ‘personalized’ ad targeting

As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which...

Read more

Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their...

Read more

Fighting the ‘copycat’ stigma in SaaS: 3 tricks that work

It always stings to hear a prospect say, "Oh you’re like a cheaper/newer version of [your biggest competitor]." It stings even more when...

Read more

Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

The Outdoor Voices founder's latest venture, Try Your Best, helps consumer brands engage customers through crypto-based perks

Read more

UK finally opens antitrust probe of Google’s role in the adtech stack

The UK’s competition watchdog has just announced another investigation into Google over potential antitrust abuses around adtech. This is the...

Read more

DDG has a tracker blocking carve-out linked to Microsoft contract

DuckDuckGo, the self-styled “internet privacy company” — which, for years, has built a brand around a claim of non-tracking web...

Read more

Virtual product placement ads are coming to Amazon Prime Video and Peacock

Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a...

Read more

Report spotlights vast scale of adtech’s ‘biggest data breach’

New data about the real-time-bidding (RTB) system’s use of web users’ info for tracking and ad targeting, released today by the Irish...

Read more

Valued at $50M, Body404 wants to bring Chinese indie brands to the world

Over the past few years, Shein has taken over online fast fashion by exporting affordable wear from China to customers around the globe. Its success...

Read more

UK opts for slow reboot of Big Tech rules, pushes ahead on privacy ‘reforms’

The UK government has confirmed it will move forward on a major ex ante competition reform aimed at Big Tech, as it set out its priorities for the...

Read more

Netflix could introduce its ad-supported plan as soon as this year

After years of denying the possibility of advertising on the streaming platform, Netflix is wasting no time getting the ball rolling on its...

Read more

Use data from Q5 to boost mobile app growth for the entire year

Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results...

Read more

US podcast ad revenue to reach $2 billion in 2022 and top $4 billion by 2024, study says

In the last year or so, the podcast advertising industry has turned a corner. According to the Interactive Advertising Bureau (IAB) and PwC’s 2021...

Read more

Streaming ad spend grew 57% in 2021 reaching $15.2B, market to more than double from 2020 to 2022

Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry...

Read more

Google’s new user controls let you limit ads about weight loss, parenting and more

Google is introducing new users controls to allow people to limit the number of ads they see about pregnancy, parenting, dating and weight loss. The...

Read more

Scammers snatch up expired domains, vexing Google

Expired domains snapped up by scammers and black-hat SEO folks could erode the trust people have in Google.

Read more

Amazon is Primed for online domination

We talk about bulls in china shops, but what about bulls running through the streets of entire shopping districts, or other neighborhoods? This...

Read more

Mutiny, which personalizes website copy and headlines using AI, raises $50M

Mutiny, which leverages an AI platform and OpenAI's GPT-3 to personalize website content, has raised $50 million at a $600 million valuation.

Read more

EU’s digital rule-book reboot could fumble dark patterns ban and trader checks, warns BEUC

When the European Commission presented its Digital Services Act (DSA) proposal in December 2020, it listed beefed up consumer protections as a...

Read more

Latest 20