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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...

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Zoovu lands $169M to drive online product discovery experiences

Zoovu, a company developing tools to build and drive product discovery experiences online, has raised $169 million in venture capital.

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Google will allow users control how ads are personalized on Search, YouTube and elsewhere with new tool

At Google’s I/O developer conference, the company introduced a new tool that, later this year, will allow users more control and visibility...

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Movable Ink, which taps AI to personalize marketing content, raises $55M

Movable Ink, a startup developing a platform that leverages AI to personalize marketing content including websites, has raised $55 in a venture...

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Jarvis ML snags $16M to help companies personalize their products

Jarvis ML, a platform for developing AI-powered recommendation engines, has raised $16 million in venture funding led by Dell Technologies Capital.

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Mutiny, which personalizes website copy and headlines using AI, raises $50M

Mutiny, which leverages an AI platform and OpenAI's GPT-3 to personalize website content, has raised $50 million at a $600 million valuation.

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Spotify expands its music-matching playlist ‘Blend’ to work with up to 10 people, including select artists

Spotify’s popular playlist creation tool, Blend, is getting its biggest update since its offiical launch last year. The feature currently...

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Bloomreach, now valued at $2.2B, continues to plant seeds of customer personalization

Bloomreach powers hundreds of billions of dollars in gross merchandise value by enabling businesses to personalize customer journeys.

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As startups flood the health space, bioniq launches hyper-personalised supplements

Last year we covered Longevica, which had raised $13 million after researching supplements to increase human wellness and longevity. Then there have...

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To save independent journalism, media must embrace web3 innovation

Can trust and trustworthiness be coded into the very content?

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11 ways to make personalized shopping more effective and profitable

There is no longer a question of whether or not you should offer personalized digital experiences. The research shows that anything less is a death...

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Israeli fintech Personetics raises $85M for tools to help incumbents personalize banking services to compete with neobanks

Big banks are under a lot of pressure to modernize their services to meet demands of consumers who now view as table stakes things like mobile apps...

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Kalendar AI wants its sales bots to win your next customers

Kalendar AI, a San Francisco-based startup that’s been building on top of GPT-3‘s language model — developing a SaaS for automating...

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Particular Audience takes in $7.5M to give retailers way to take on Amazon

Particular Audience provides product discovery tools for retailers to offer personalization without compromising personal data.

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Social Chat launches with $6M to bring brands closer to their customers

Social Chat was founded on the premise that social commerce should be the standard for every store, and it may very well be soon.

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Crossing Minds brings in new capital to provide recommendations that don’t require identifiable information

Up to 60% of consumers are often new users of a shopping or media site, so that “cold start” can be a problem in terms of recommendations.

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B2B marketing tactics that can help move the needle

While there are hundreds of ways to personalize and optimize your website, knowing what to focus on, and when, can be difficult when you’re seeking...

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Meet retail’s new sustainability strategy: Personalization

Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their...

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Spotify officially launches Blend, allowing friends to match their musical tastes and make playlists together

Spotify today is officially rolling out to global users its shared playlist feature called Blend, with a few changes. Earlier this summer, Spotify...

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Breinify announces $11M seed to bring data science to the marketing team

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing...

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Spotify opens a second personalized playlist to sponsors, after ‘Discover Weekly’ in 2019

Spotify is opening up its personalized playlist, “On Repeat,” to advertising sponsorship. This playlist, launched in 2019 and featuring...

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Spotify adds three new types of personalized playlists with launch of ‘Spotify Mixes’

Spotify this morning announced it’s significantly expanding its selection of personalized playlists with the addition of three new categories...

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Audio out-of-home advertising is reinventing personalization

Audio out-of-home (AOOH) technology does not request the use of personal data to work effectively. Instead, it focuses on the in-store customer...

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Bluecore lands $125M Series E on $1B valuation as e-commerce personalization grows

During the pandemic, especially when we were in lockdown, just about every retailer had to build its online presence and do it quickly. As people...

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Spotify launches its live audio app and Clubhouse rival, Spotify Greenroom

In March, Spotify announced it was acquiring the company behind the sports-focused audio app Locker Room to help speed its entry into the live audio...

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Spotify rolls out new personalized experiences and playlists, including a mid-year review and a blended mix with a friend

Spotify today is expanding its investment in personalization features with the launch of a dedicated in-app experience called Only You, which focuses...

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