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Category: product-led growth

It’s not just you: The freemium bar is shifting

Now there's another sign of the times: Free tiers are becoming less generous.

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6 ways to make sure your startup is using the right GTM model

In a downturn, getting the timing and evolution of a GTM model right relative to the maturity of a business can make the business and getting it...

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Selling to startups is not the same as selling to SMBs

Brex's recent decision to exit part of the SMB market was big news. In this context, we want to talk about just what an SMB is and how not all...

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OpenView’s Kyle Poyar shares how to build a standout software company in the 2020s

The best software companies of the 2020s will be built over the next 12 months. But the way to build and scale a standout company in the 2020s...

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Write a TechCrunch+ guest post that could help someone navigate this downturn

No "thought leadership," please: We’re only interested in posts offering actionable advice that were written by authors who have...

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The rise of API-first companies, in fintech and beyond

It's not just in fintech that API solutions are on the rise – and helping solve a great range of problems.

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Why some startups don’t want to be called that

"We're not a startup, we're a scaleup." Why would a tech company say that? Let's explore.

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As investors focus more on profitability, product-led startups may be sitting pretty

The consensus is that now is a good time for the type of lean growth that product-led growth (PLG) can achieve.

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The guide to great metrics: Product-led principles

Metrics alone don’t help you build a business. They can help you set targets, but they do little to help you hit those targets.

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Backed by Tiger Global and Sequoia India, Toplyne helps product-led growth teams tackle user conversion

For product-led growth companies (PLG), the perennial question is: how do we get non-paying customers to subscribe? Then the second question is: how...

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Box is adding free whiteboarding tool for collaborating on visual content

When you talk to folks about what they have missed most about the office since we moved to work from home in 2020, people often point to...

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TechCrunch+ roundup: PLG handbook, hiring early-stage sales teams, abolishing pro-rata

If investors don't deliver on their promise to add value for investors, why are pro-rata clauses standard terms?

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The product-led growth playbook

While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than...

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Selling to developers is no longer a sure path to insane valuation multiples

Product-led growth is a big deal these days as startups are trying to find ways to grow without spending all their capital on advertising and sales...

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Endgame grabs another cash infusion as product-led growth momentum builds

Endgame connects the dots between product usage and sales opportunities to put employees in the driver's seat of the software they like to use...

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