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Crafting a XaaS customer success strategy that drives growth

Successful companies realize that customer success is a mindset that places the customer at the organization’s center.

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TechCrunch+ roundup: Down-funnel growth metrics, RIF planning, is e-commerce aggregation over?

It’s hard to argue with the proverb “measure twice and cut once,” especially when it comes to laying off employees.

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Five Flute annotates hardware product development into the current millennium

Five Flute is an issue-tracking platform for anyone that develops physical products. It just raised $1.2 million on a SAFE note.

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4 principles for building an MVP even if you can’t write a single line of code

If you haven’t found a technical co-founder or freelancer to build your MVP, here are four principles that will help in the meantime.

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Meet the second wave of Disrupt Audience Choice roundtable winners

We asked TechCrunch readers to vote for the roundtable sessions they would most like to see at TC Disrupt on October 18–20 in San Francisco, and...

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How e-commerce brands can outlast this market downturn

For e-commerce brands, the wave of bad economic news is a shot across the bow heralding a major change in consumer spending. Bleak times are ahead,...

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Hivery bags new money to automatically optimize product placement on store shelves

Hivery, a startup developing a platform to optimize retail placement in stores, has raised $30 million in a venture funding led by Tiger Global.

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7 ways investors can gain clarity while conducting technical due diligence

When it comes to assessing investment opportunities, few venture and growth equity investors have the resources to conduct thorough technical...

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How to keep your development team aligned with the company’s product vision

When you have a development team aligned with the product vision, communication becomes easier, and there is lower dependency on key stakeholders.

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UK’s Magical Mushroom Company uses Mycelium to replace plastic packaging

Global plastic waste has more than doubled, and 40 percent of that waste comes from packaging. Luckily there are no shortage of sustainable packaging...

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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver...

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Makelog looks to revitalize software release notes with $3M seed

When Makelog founder and CEO JJ Nguyen was working in product management and customer success positions at companies like Segment, Scale AI and Warby...

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Growing up enterprise for SaaS startups: 7 lessons on doing it right

A lot of founders make the mistake of thinking that hiring a bunch of highly paid account executives (a fancy name for salespeople) is the same as...

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TechCrunch+ roundup: Climate tech survey, AI/ML marketing strategy, immigration law Twitter Space

It's difficult to build high-growth clean tech companies using venture capital. Despoiling the planet has a much higher return on investment...

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During a downturn, sales teams should think like product managers

Getting back to consumers means understanding data on them, experimenting with solutions, and iterating. Sound familiar? That’s exactly what...

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Seeking product-market fit in a down market? Hire freelancers to manage your burn rate

In today’s uncertain market, using freelancers is a way for companies to find or deepen product-market fit without betting the farm.

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LaunchNotes looks to transform how software product teams communicate changes to customers

When LaunchNotes founders, Jake Brereton and Tyler Davis were working together at Atlassian, they noticed that it was often difficult to communicate...

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TechCrunch+ roundup: Cannabis investor survey, product ops, recurring revenue financing

The cannabis industry is doing well in the United States: over 75% of the population lives in a state where access is permitted, and the legal market...

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To fully embrace product-led growth, build a strong product ops team

Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.

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Three senior Twitter employees leave amid potential Musk takeover

As Elon Musk tweets poop emojis at Twitter CEO Parag Agrawal, it appears that some of the platform’s executives are ready to move on. According...

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Google makes it easier to chat with its Assistant

Google today announced three new features for its voice-activated Assistant that will all make it easier and more natural to interact with it. The...

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Match names Zynga President Bernard Kim as CEO, replacing Shar Dubey

Dating app giant Match is getting a new CEO. Just over two years after assuming the top exec position, Match CEO and 16-year employee Shar Dubey is...

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H1 2022 cybersecurity product-led growth market map

Product-led growth is one of the buzziest topics in the startup world as the market cap of public companies utilizing the growth tactic skyrocketed...

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Study up on churn rate basics to set customer and revenue benchmarks

In the early stages of building a company, churn gives you quick feedback, which other metrics seldom do. Studying churn lets you run tests on your...

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BlueOcean raises $30M for its AI-based brand intelligence platform

The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what...

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3 ways deep tech founders can climb out of pilot purgatory

Big problems make room for big returns, and while I don’t presume to have a silver bullet solution, here are three ways deep tech founders can...

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Google Meet gets in-meeting reactions, PiP, end-to-end encryption and more

Google updates Meet with picture-in-picture feature, enhanced companion mode, end-to-end encryption and more.

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The product-led growth playbook

While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than...

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