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To optimize for growth, study your down-funnel metrics

You've managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so...

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TechCrunch+ roundup: Revisit your marketing stack, pitch deck teardown, after the acquisition

Marketing can’t cure everything that ails a company, but it is the easiest channel to make iterative changes that produce immediate results.

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All my apes gone: Legal disputes at the intersection of IP and NFTs

NFTs are no different than old-school physical assets in one important way: They’re governed by a legal framework which, in many respects, is...

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their...

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TechCrunch Experts: 3 articles on growth marketing and software development

We spoke with experts about viral growth and conversion optimization rates and chatted with one development shop about how it works with clients to...

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When it comes to growth marketing, ‘so much of CRO is psychological’

We spoke with Growthcurve founder Mulenga Agley about how the company works with clients, the advice they offer early-stage founders and common...

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How to grow your organic traffic with earned media

Earned media carries a ton of value, but not everyone understands how to measure its impact or grasp its full effect on your organic growth.

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Tackling touchpoints on your customer’s path to purchase

Many startups are hyper-focused early on with their ads' click-through rate (CTR) and the conversion rate (CVR) for purchases. This is good...

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How should non technical founders collaborate with software developers?

We caught up with Georgina Lupu Florian, CEO of Wolfpack Digital, to talk about her company, how they operate, and the nuances of running a...

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Setting up high-conversion lead magnets that deliver value

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

What does 2022 mean to marketers?

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Apple’s App Store Connect will be open on Christmas: Can developers take advantage?

"It's not just pushing a button while enjoying a hot chocolate, so for anyone who wants to launch an app in the middle of the holiday...

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2 exercises that will bring your brand persona to life

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers,...

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Carve out a place for your brand with a positioning statement

To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand....

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Demand Curve: How Ahrefs’ homepage educates prospects to purchase

This post tears down the homepage of Ahrefs, covering the key sections of a landing page so that you can apply their conversion tactics and...

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Start building your brand book with a visioning workshop

A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes...

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From Ph.D. to boutique software developer: An interview with Solwey’s Andrew Drach

"In my opinion, the word ‘agile’ has been loosely applied to many different approaches and strategies to manage projects so the discussion...

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This week in TechCrunch Experts: Don’t blow your Q1 2022 marketing budget

The TechCrunch Experts program had an active week!

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Demand Curve: How Customer.io’s homepage converts readers into customers

This teardown covers all the key sections of a landing page so that you can apply the conversion and copywriting strategies to your startup's...

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It’s OK to borrow ideas when building your startup’s website

It was a light week for the Experts program, but what we missed in quantity, we made up for in quality: Joey Noble, community manager for Demand...

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Demand Curve: How Zapier acquires customers via its homepage

Apply these copywriting tactics and strategies to your startup's homepage to increase conversions.

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Collect and leverage zero-party data to personalize marketing and drive growth

Implemented correctly, zero-party data marketing allows you to treat every customer as an individual, personalize their experience with your brand...

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Growth marketing experts survey: How would you spend a $25,000 budget in Q1 2022?

If you run marketing for an early-stage startup, these growth experts have some advice for how you can get the most value out of your meager budget.

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DevOps transformation: Taking edge computing and continuous updates to space

With the “final frontier” now open to private companies, how do we transform the way we continually update the software that runs in space?

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Appetiser’s co-founders discuss building client relationships and getting to MVP

We interviewed Jamie Shostak and Michael MacRae, co-founders of Australian agency Appetiser, which focuses on designing, building and growing mobile...

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5 ways to improve mental health for software developers

As remote teams, we need to communicate more, and when it comes to mental health, it’s better to say something and find out someone is fine than...

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Software product company Arbisoft on the growing startup market in Pakistan

Over the past two weeks, Anna Heim has interviewed Bashir from Arbisoft. They were recommended to us through our survey; we'd love to know...

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Arbisoft co-founder Yasser Bashir on building trust with early-stage startups

Arbisoft is the latest addition to our series profiling startup software consultants. Its CEO Yasser Bashir shared thoughts on agile development,...

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