5 tips for brands that want to succeed in the new era of influencer marketing

In the new creator economy, the selectiveness of creators means stiff competition for a brand&#039;s ideal influencers. But that doesn’t mean working with influencers is out of reach for smaller brands. Read Full Article Posted By : Tech Big News

YC makes a Product Hunt, Product Hunt makes an a16z, a16z makes a YC

Tech innovation is a cycle, especially in the main character-driven world of early-stage venture capital and copycat nature of startups. Read Full Article Posted By : Tech Big News

When do layoffs matter? Trick question — always

Equity is the TechCrunch podcast about the business of startups, where we unpack the numbers and nuance behind the headlines. Read Full Article Posted By : Tech Big News

Polestar to build its first all-electric SUV in the United States

Polestar, Volvo Car Group’s standalone electric performance brand, will manufacture its first all-electric SUV in the United States. The automaker said Wednesday that the Polestar 3 will be assembled at a plant shared with Volvo Cars at a factory in Ridgeville, South Carolina. The Polestar 3 follow… Read Full Article Posted By : Tech Big News

Adtech ‘data breach’ GDPR complaint is headed to court in EU

New York-based IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that&#8217;s targeted at the high-speed online ad auction process known as real-time bidding (RTB)… Read Full Article Posted By : Tech Big News

Bringg nabs $100M at a $1B valuation for a last-mile delivery platform for retailers

With many consumers making the switch to online shopping in the last year due to COVID-19 and largely staying active on those platforms even after physical shops and the freedom to move about them have been restored, companies that are enabling those services are continuing to see a lot of business… Read Full Article Posted By : Tech Big News

Honey Insurance launches with $15.5M AUD, the largest seed round ever for an Australian tech startup

When Richard Joffe moved his family to Australia in 2019, he said applying for home insurance “was like traveling back in time 30 years.” “I found the sign-up process painful, the fine print was confusing and the insurance company was totally reactive, not proactive. They never contacted me aside f… Read Full Article Posted By : Tech Big News

Introhive raises $100M for AI-powered sales tools to help companies build ‘relationship graphs’

By its nature, sales is one of the most social faces of a business, so it&#8217;s no surprise that there are tools being built for sales teams that are tapping into some of the most interesting dynamics of the world of social networking, and that the startups that are doing this most successfully a… Read Full Article Posted By : Tech Big News

CEO Shishir Mehrotra and investor S. Somasegar reveal what sings in Coda’s pitch doc

CEO Shishir Mehrotra and Madrona partner S. Somasegar joined Extra Crunch Live to discuss Coda&#039;s pitch doc -- and give live feedback on pitches from the audience. Read Full Article Posted By : Tech Big News

Every startup needs an in-house senate

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. For this week’s deep dive, Natasha and Danny unpacked the Expensify EC-1, which includes a ton of surprises, building tips and, as we discuss in the show, some life less… Read Full Article Posted By : Tech Big News

Meet Nickson, the furniture-as-a-service startup that Barack Obama’s ex-financial adviser just backed

Ever toured an apartment and fell in love with the model unit? You’re not alone. Harvard Business School grad Cameron Johnson is a former institutional real estate investor and Greystar exec turned startup founder who realized that very often, “renters would try to rent the model apartment.” This g… Read Full Article Posted By : Tech Big News