What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.
BlueOcean raises $30M for its AI-based brand intelligence platform
The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they can harness and better understand those messages, via whichever medium is being used to deliver them.…
As brands clamour to back causes, Good-Loop raises $6M for its view-to-donate ad platform
Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Many companies have tried and failed to turn advertising into a way to power good causes. What is to …
Brands don’t often know everyone who is attending their big events, which leads to limited return on investment and actionable insights. AnyRoad provides that insight.
Papier inks $50M Series C to in a run to lead the online stationery market
Papier, a startup leveraging technology to bring very non-tech products into the world, has raised some funding to continue expanding its business on the heels of strong demand for its personalized notebooks, planners, cards and other paper-based stationery that it sells online. The London startup …
Pendo acquires Mind the Product to boost global product manager community
Last year product analytics and digital adoption platform Pendo pulled in $110 million investment from private equity firm Thoma Bravo, and that was not long after a $150 million tranche of funding. So the company — which allows companies like Okta, Salesforce and Zendesk to onboard new customers o…
2 exercises that will bring your brand persona to life
Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.