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What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

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BlueOcean raises $30M for its AI-based brand intelligence platform

The medium is the message more than ever these days, and brands are faced with a challenge — but also opportunity — to capture what consumers think about them and their products if they can harness and better understand those messages, via whichever medium is being used to deliver them.…

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As brands clamour to back causes, Good-Loop raises $6M for its view-to-donate ad platform

Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Many companies have tried and failed to turn advertising into a way to power good causes. What is to …

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AnyRoad helps brands measure customer experiences

Brands don’t often know everyone who is attending their big events, which leads to limited return on investment and actionable insights. AnyRoad provides that insight.

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Papier inks $50M Series C to in a run to lead the online stationery market

Papier, a startup leveraging technology to bring very non-tech products into the world, has raised some funding to continue expanding its business on the heels of strong demand for its personalized notebooks, planners, cards and other paper-based stationery that it sells online. The London startup …

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Pendo acquires Mind the Product to boost global product manager community

Last year product analytics and digital adoption platform Pendo pulled in $110 million investment from private equity firm Thoma Bravo, and that was not long after a $150 million tranche of funding. So the company — which allows companies like Okta, Salesforce and Zendesk to onboard new customers o…

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2 exercises that will bring your brand persona to life

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees.

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Start building your brand book with a visioning workshop

A true ethos can’t be prescribed or copied. It must be extracted from the people building your company. That’s where the visioning workshop comes in.

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Brand incubator Harry’s Labs makes acquisition of D2C deodorant brand Lumē

Prior to agreeing to acquire Lumē, Harry’s had looked at over 100 companies for possible M&A opportunities.

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Venture studio Adanian Labs fuels startup growth in Africa

The venture studio targets to help build 300 next-generation startups over the next five years.

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Nautical Commerce sails away with new funding to bring marketplace tech to the masses

The company is boiling down the time it takes for businesses to create an e-commerce marketplace from two to three years to about 90 days.

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