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What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

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Software DevOps platform Gearset raises $55M

Gearset, a company creating a DevOps platform for Salesforce software, today announced that it raised $55 million in its first-ever growth round.

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OpenView’s Kyle Poyar shares how to build a standout software company in the 2020s

The best software companies of the 2020s will be built over the next 12 months. But the way to build and scale a standout company in the 2020s doesn’t look like it did in the past.

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How to implement an effective chatbot program

Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route customers, and much more.

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Growing up enterprise for SaaS startups: 7 lessons on doing it right

A lot of founders make the mistake of thinking that hiring a bunch of highly paid account executives (a fancy name for salespeople) is the same as "going enterprise." It’s not.

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Microsoft is elevating Viva from pure employee portal to job support platform starting with sales

Microsoft announced the first of what could be multiple jobs supported inside Viva, starting with sales.

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Zendesk punished by investors after vowing to remain independent

Does the spurned $17 billion offer from earlier this year appear more attractive in light of the current downturn? Sure, but enough to put Zendesk's decision to decline in doubt? Let’s find out.

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Why it’s so hard to market enterprise AI/ML products and what to do about it

Healthy pipeline generation is the bugbear of the AI/ML industry, yet there is very little content on how to address it.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

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Google consolidates its Chrome and Android password managers

Google today announced an update to its password manager that will finally introduce a consistent look-and-feel across the service’s Chrome and Android implementations. Users will soon see a new unified user experience that will automatically group multiple passwords for the same sites or app…

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Facebook begins testing NFTs with select creators in the US

After debuting NFT support on Instagram in May, Meta has launched digital collectibles support on Facebook with select creators. A spokesperson for Meta told TechCrunch that the company has started a slow rollout that allows a select group of creators in the United States to post digital collectibl…

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