customer experience

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customer experience

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

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During a downturn, sales teams should think like product managers

Getting back to consumers means understanding data on them, experimenting with solutions, and iterating. Sound familiar? That’s exactly what product teams do to refine their offerings.

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The guide to great metrics: Product-led principles

Metrics alone don’t help you build a business. They can help you set targets, but they do little to help you hit those targets.

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Armed with experience, insurtech MGAs are paving the way for insurtech 2.0

As we enter “insurtech 2.0,” the lessons learned are becoming the new best practices, and nowhere is this more evident than at the startups building an MGA (a managing general agent.)

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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To fully embrace product-led growth, build a strong product ops team

Typically part of the product team, product ops sits at the intersection of product, engineering and customer success.

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Leanplum acquired by CleverTap as retention marketing platforms consolidate

CleverTap, a retention marketing platform, to acquire Leanplum, a customer engagement platform, for an undisclosed amount.

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Consumers and data are driving changes in the insurance sector: Where are we headed?

Digital transformation in insurance is still in its early stages, but the combination of data, automation and massive investments in the sector is a powerful driver for change.

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Arena bags $14M Series A to build Discord-like communities for businesses

Arena founder Paulo Martins grew up in Brazil playing video games, an industry that thrives on building communities among the players. Later, he came to the U.S., where he was an early employee at Hulu, helping the streaming TV service grow to over 7 million subscribers and $1 billion in revenue. W…

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Pitch Deck Teardown: Wilco’s $7 million seed deck

Israeli startup Wilco, which describes itself as “an immersive upskilling platform for software developers," raised $7 million using this slide deck.

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Niantic’s Campfire social AR app rolls out for Pokémon Go players

With Pokémon Go, Niantic became the poster child for the power of mobile AR apps. Since then, the company has struggled to recapture that glory, including a round of layoffs and cancellations.

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