customer relationship management

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customer relationship management

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

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Software DevOps platform Gearset raises $55M

Gearset, a company creating a DevOps platform for Salesforce software, today announced that it raised $55 million in its first-ever growth round.

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How to implement an effective chatbot program

Today’s chatbots are compelling. They use AI and ML algorithms to learn, speak like people, offer solutions and basic customer support, route customers, and much more.

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The guide to great metrics: Product-led principles

Metrics alone don’t help you build a business. They can help you set targets, but they do little to help you hit those targets.

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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IROKO co-founder Bastian Gotter raises $3.2M seed for new venture, Bamba

In 2010, Bastian Gotter invested up to $200,000 into IROKOtv, an African video-on-demand company Jason Njoku, his friend and co-founder, launched in Lagos, Nigeria. For the next couple of years, Gotter, as CFO, was instrumental in turning IROKO — after raising over $30 million from VCs, inclu…

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Salesforce acquires Troops.ai to make useful Slack bots

Salesforce has acquired Troops.ai, a startup developing a Slack bot to push and pull customer relationship management data across Salesforce software.

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AutoRabit, which develops tooling for Salesforce CRM devs, lands $26M

AutoRabit, which provides CI/CD tools for Salesforce customer dev teams, today announced that it raised $26 million in a Series B funding round led by Full In Partners, bringing the startup’s total raised to $52.5 million. CEO Meredith Bell says that the new cash will be put toward product de…

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Salesforce upgrades marketing, field service, and sales tools with AI

Salesforce launched a series of AI- and automation-powered updates to its sales, marketing, and field service tools during an event in April 2022.

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Warehouse Wars

Actuator is TechCrunch's weekly newsletter covering all things robotic.

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Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works

After surpassing Charli D'Amelio as the most-followed TikToker, the Italian Senegalese comedian signed on as an ambassador for Binance,

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