EC Growth Marketing

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EC Growth Marketing

The rapid expansion of the growth marketing industry has created a significant problem for startups looking to hire.

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To drive more sales, use shopper-generated content to personalize emails

What separates the most effective companies from their competition is how marketing teams focus their efforts and put the data to work to deliver exceptional brand experiences.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

We reached out to four marketers to see how they would spend a $75,000 budget in summer 2022. Amid the economic uncertainty, we also asked how their plan would change if their budget was $10,000.

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How to improve retention, growth marketing’s golden metric

Growth marketing isn’t the silver bullet to solving retention, but there are definitely some tactics that can be implemented to help improve it.

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To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

Thinking of and using the jobs users want to accomplish to inform your strategy will help boost SEO, improve conversion on generic pages, and increase the virality of your product.

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When and how to hire your startup’s first growth marketer

When hiring a Head of Growth, you must keep an eye out for two critical traits: they must demonstrate are that they are a generalist and already possess experience in the same or similar vertical.

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Demand Curve: How I’d grow Skio

Using Skio as an example, let's explore how to grow your customer base while maintaining a low churn rate.

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The product-led growth playbook

While nothing is inherently wrong with building deep product moats, it is more prudent to focus on things where you can be at least 10x better than everyone else.

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Tap your community and the K factor to drive viral growth

Going viral is the dream, but most projects need a little push.

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TikTok says ‘Project Texas’ will bolster security for U.S. users in wake of China data access concerns

Over the weekend, TikTok wrote to Republican Senators to assure them that it’s working on a program called “Project Texas” to bolster data security for U.S.-based users. This was in response to the Senators’ letter to the company dated June 27 that questioned its data access…

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Meta is pulling the plug on its crypto payments wallet, Novi

Three years after Facebook announced its ill-fated push into cryptocurrency, aka the Libra project, the tech giant has signalled another scaling back of its activity — announcing Friday that Novi, the digital wallet payments pilot it launched last October, will be ending on on September 1. In…

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