Another strike against use of Google Analytics in Europe: The Italian data protection authority has found a local web publisher’s use of the popular analytics tool to be non-compliant with EU data protection rules owing to user data being transferred to the U.S. — a country that lacks a…
LinkedIn acquires Israeli web analytics startup Oribi for $80M-90M to expand its marketing technology
LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marketing and advertising on its own platform; today it is announcing an acquisition that could point to…
Privacy Shield 2.0 is ‘high priority’ but ‘not easy’, warns EU’s Vestager
Agreeing a new data transfer agreement with the US is a “high priority” for the EU, Margrethe Vestager, the bloc’s executive VP for digital strategy, said yesterday — but she also warned that a replacement for the defunct EU-US Privacy Shield (and Safe Harbor before that) is…
France’s privacy watchdog latest to find Google Analytics breaches GDPR
Use of Google Analytics has now been found to breach European Union privacy laws in France — after a similar decision was reached in Austria last month. The French data protection watchdog, the CNIL, said today that an unnamed local website’s use of Google Analytics is non-compliant wit…
In bad news for US cloud services, Austrian website’s use of Google Analytics found to breach GDPR
A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe. The decision raises a big red flag over routine use of tools that require transferring Europeans’ pe…
As consumer behavior and expectations around privacy have shifted — and operating systems and browsers have adapted to this — the age of cookies as a means of tracking user behavior is coming to an end. Few people will bemoan this, but advertisers and marketers rely on having insights i…