Turns out the tech world jumped the gun on declaring the Touch Bar dead. Apple dropped the embattled input device from the 14- and 16-inch versions of the MacBook Pro in late-2021, after several years of attempting to keep that fire burning. But it won’t go gently into that good night just yet. The…
Apple slaps new M2 processor into 13-inch MacBook Pro
At WWDC today, Apple launched a brand new MacBook Pro, including its shiny new M2 processor. It’ll clock in at $1,299 and is available later this month. The new computer includes up to 20 hours of battery time, alongside an 8-core CPU, 10-core GPU and maxes out at 24 GB of memory and 2 TB [&h…
Apple execs on developing Mac Studio and Studio Display for the other pros
The seeds of the Mac Studio were planted 5 years ago next month when, in a rare candid admission of misstep, Apple said it was pushing the reset button on the Mac Pro. Having painted itself into a “thermal corner,” Apple realized that it had to burn down the architecture it had created and start [&…
The reaction among TechCrunch staff was swift and, best I can tell, universal. I don’t recall the last time I saw so many colleagues legitimately excited for one specific new feature. MagSafe is back. Not the iPhone version (not to say that isn’t without its own charm) — the original. The lap…
Here’s everything Apple announced at its ‘Unleashed’ event this morning
It’s only been a few weeks since Apple’s last big announcement event, but they’re already at it again. The last one focused on iPhones and Apple Watches. This time around? They were all about new chips, new AirPods, and new MacBook Pros. Too busy to follow along live? Here’s…
Apple has backpedaled on years of questionable design choices with its MacBook Pros, unceremoniously retiring the universally disliked Touch Bar and adding back the ports and MagSafe users have missed. But in a show of perverse solidarity with the iPhone, the company has added a big, ugly notch fro…
Apple’s MacBook Pro line gets a redesign, new chips and MagSafe charging
It’s been less than year since the release of the first-gen Apple silicon-powered MacBook Pro, and here the company is already returning with a follow up. Of course, the 2020 version of the pro-focused laptop was a bit of a harder sell, with the lines not entirely clear between the M1 version of th…
Having a great "ask" slide can reassure investors: It shows a founder wants to raise an amount of money that unlocks the next stage of growth and knows what milestones they need to hit to get there.