social media influencers

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social media influencers

After surpassing Charli D'Amelio as the most-followed TikToker, the Italian Senegalese comedian signed on as an ambassador for Binance,

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Khaby Lame dethrones Charli D’Amelio as the most-followed TikTok creator

Just in time for VidCon, TikTok has a new most-followed creator on the platform: Khaby Lame, a 22-year-old from Senegal who rose to fame by stitching and dueting other TikToks, wordlessly fixing viral “life hacks” that didn’t initially work. As of yesterday, Khaby Lame has 142.7 f…

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Snap will pay 25 Black creators $120k in a new accelerator program

On stage at VidCon, Snap announced its first accelerator program for emerging Black creators. Over the course of a year, Snap will pay 25 selected applicants $10,000 a month ($120,000 total) to help launch their careers, marking a $3 million total investment. This program is part of Snap’s 52…

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Influencer shopping app LTK adds creator product reviews in its latest update

Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z — have put their trust in influencers to help them find the best products. Influencer shopping app LTK (formerly LiketoKnow.it and rew…

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TikTok launches its first creator crediting tool to help video creators cite their inspiration

After years of stolen memes and uncredited dance trends, TikTok today is introducing a new feature that it says will be the first iteration of its creator crediting tools that allow creators to directly tag and credit others using a new button during the publishing process. This button lets creator…

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Shein said to be raising $1 billion at $100 billion valuation

Yes, you read it correctly. The fast fashion e-commerce company that few in the tech industry had even heard of two years ago is aiming to raise $1 billion at a valuation of $100 billion. Shein’s fundraising plan was first reported by Bloomberg and we’ve reached out to the firm and its …

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D’Amelio family launches VC fund 444 Capital to invest up to $25M in high-growth startups

The D'Amelio family, including TikTok stars Charli D'Amelio and sister Dixie, are formalizing their investments in startups with a new VC fund, 444 Capital.

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TikTok star Charli D’Amelio and family back Facetune maker Lightricks

Charli D’Amelio is the most-followed and highest-earning creator on TikTok, but the 17-year-old superstar and her family are now looking beyond their short-term riches from short-form video. Today, the D’Amelio family announced a partnership with Lightricks, the company that makes photo…

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Creator-driven marketplace LTK now valued at $2B after raising $300M from SoftBank

When LTK launched in 2011, phrases like “influencer marketing” or “the creator economy” weren’t common, but fashion blogger Amber Venz Box faced the same struggles that internet personalities face today. How do you convert unpaid hours writing posts, shooting photos, e…

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YC makes a Product Hunt, Product Hunt makes an a16z, a16z makes a YC

Tech innovation is a cycle, especially in the main character-driven world of early-stage venture capital and copycat nature of startups.

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When do layoffs matter? Trick question — always

Equity is the TechCrunch podcast about the business of startups, where we unpack the numbers and nuance behind the headlines.

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